Spacebar is known for the unity among its employees

Spacebar’s First Offsite – Done Right!

Business, Content marketing, Content writing, Social Media, StartupLeave a comment

on its first ever offsite trip to YMCA, Nilshi. It took a lot of efforts by Alpana and Swati (Our Human who manages the Resources) to make it happen. So what compelled Alpana to take her monkeys into the jungle? Well, Spacebar completed five years of saving the world from bad content and to mark it as a special year, she decided to take the monkeys into the greenery and teach them a couple of things. Now with only one human (Swati) and Alpana herself to manage the monkeys, they needed a third set of hands. Now that’s where Carlos (YMCA instructor) steps in. With Carlos on board or rather a bus, the Spacebar team set off for their first ever offsite training.

Content writers in India can be brand journalists.

4 types of writers

Business, Content writing, Creativity, ResearchLeave a comment

If you run a company, there will be a situation where you will want to hire a content writing agency for a writer to create and/or curate your content. And worry not; there are many companies which provide content writers in India for different types of content. For an untrained eye, all writers seem to do the same job. But, every writer has a different style of writing, a specialty that they excel in. Content writing companies do help in selecting the best writer for your project, but it is always good to have an idea yourself to choose the best fit for the task at hand.

Content marketing by creating a page on Google My Business

How to choose the right content marketing agency

Business, Content marketing, Content writing, Outsourcing, Startup2 Comments

Regardless of what business you run – you need content. You need content for:

Brochure
Social Media
Blogs
SEO
Video content
Infographics
Emails
Any element that requires some form of communication (especially B2B content marketing communication) – needs content. Hence, it makes sense to hire a content agency. That would bring you to the next question – How do you choose the right content agency?

content marketing can be modified

Content Marketing in India for Small and Medium Scale Businesses

Business, Content marketing

Businesses –  whether small or large, cannot survive without having an online presence. In this digitized world, an online presence means your business has a digital store and you can reach out to customers. But, a mere presence on the internet with a website or social media pages won’t suffice. While having a website or social media pages seem beneficial, what makes it lucrative is the content. Content marketing in India is not a new concept.

Startup Content marketing

Content Marketing in India for Startups

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As a startup, a well-designed marketing strategy is vital to establish your business. Most startups function on a tight budget, missing out on several advertising channels that large businesses benefit from. Determining a channel and strategizing funds in a way to make the most out of it is an approach to eliminate all your marketing woes. Content marketing in India has been a rage for some time now.

B2B content marketing analyzing

How can Startups Decide if they need Content Marketing?

Business, Content marketing, Content writingLeave a comment

Most startups always wonder whether they should invest their time and money into content marketing or just do it themselves. If you are one those who are willing to invest but are not sure, then you simply need to answer these simple questions before you consulting anybody – Do you have a website? If you don’t, should you have one? If you already have one, how do you plan to make it easily accessible to your potential customers? How do you plan to improve the ranking of your website on Google or any other search engines?

How to stay motivated when you are a lone employee in a start up

StartupLeave a comment

Before businesses go big, before businesses become MNCs and before businesses start dolling out money, there was just one person. A lone entrepreneur trying to get an idea working and get a business rolling. When Apple first started in a garage, at least Steve Jobs and Steve Wozniak could support each other. You, on the other hand, have to bare the burden on your own. Creating a successful business is just like climbing up a mountain. It is a step by step process which is very difficult and at every moment, part of you wants to call it quits and at times, you may have almost reached the peak. So how do you keep yourself motivated and continuously push yourself to not give up on your dream?