Do you find it difficult to generate leads for your business? Well, the primary thing that you need to focus on is creating high-quality content. Today, there is a growing trend of B2B content marketing in India and so your content should be unique and exceptional to stand out from the clutter.
Content marketing is a must-have plan for any industry maven who will leave no stone unturned to become a market leader. However, content marketing can be quite a minefield, with just so many ways to blow it up. Some of the biggest mistakes that must be avoided with content marketing are, therefore, discussed here.
The core of B2B content marketing process includes discovery, strategic direction, planning and implementation. Content marketing for business also includes mapping out buyer’s journey and identifying key buyer personas. Companies implementing B2B content marketing in India need to do research to know their audience, find out what their needs are, identify what unique value you have and then create and distribute content.
Many content writers involved in B2B content marketing do not really understand that a lot of research has to be done for simply coming up with content topics. I’ll give you a simple example for why this needs to be done. Let’s say I’m writing for a client who provides recruitment services. I can either write about “7 Hiring Mistakes HR Managers Make” or I could try a more trending “What’s new in Recruitment in the Insurance Industry?”
For the small businesses, it can be difficult to compete with the renowned competitors in the marketplace. But with a little more patience, efforts, and time investment, even small businesses can grab attention and attract customers. B2B content marketing utilizes this patience and effort. Find out the top 5 advantages of having an efficiently planned content marketing strategy.
How many times have I spoken with a potential client, asking “Why do you want to run this content marketing campaign?” only to get a response that pretty much sounded to me like, “Uhhh…awareness I guess.” Many businesses have their sales and operations figured out, but have no clue on how to strategize for marketing, much less content marketing.
Once upon a time, content marketing was only used by smart marketers as a secret marketing tool. Today, every business, big or small wants to avail this secret weapon. That’s why organisations must have effective content marketing strategies in place to stand.
A series of unforeseen events that have truly and really occurred in Spacebar office, in an alternative universe. As narrated by Rohan Saxena.
So after my post about the life of a writer, I still managed to keep my job! Whee hee! That means I have had another month of clients, projects, deadlines, themes, voices, blog language, Canadian English, English English, Indian English,strange Google searches, online shopping, late nights and this month, a life changing attack of cockroaches. And she lived to tell the tale.
Talent is not something you develop, it is something you are born with. Skill is something you develop. It is like a blunt knife which needs to be sharpened. You may be a talented writer, but that does not mean you are a skilful writer. Talent is something that you see on the surface like a reflection of a mirror, but to be a good writer, to be a kick ass content writer that takes a mix of talent and skill.