Instagram, with the option to have a business profile, has opened gates for brands to promote themselves in a novel, graphic style. By bringing in a culture that relates your pictures to your lifestyle, it has altered both, the social and professional aspects of a business.
After the Cambridge Analytica disclosure and the consequent #deletefacebook campaign, people expected Facebook to lose popularity and spiral into oblivion. However, according to the first quarter results released by Facebook for 2018, its user base has continued to expand and has crossed 2.2 billion monthly active users, indicating a 13 percent annual increase.
Ever wondered how marketing agencies create compelling social media content for businesses? You may have noticed that every time you browse through your news feed on various social media platforms, various brands keep posting interesting images, GIFs, videos, blogs, and infographics.
You are a chief executive officer of a general insurance brand, or you may be a lawyer specialising in corporate law. But, what more? This is a typical scenario when an individual sets out to summarise themselves in a few sentences.
The estimated number of active users on Facebook is 1.39 billion. Users spend an average time of 40 minutes on Facebook every single day. These statistics reveal the potential of social media platforms like Facebook when a business is considering to expand its outreach to audience.
Planning to excel by using social media for business because it is an inexpensive and quicker option? Then Twitter should be one of the first channels that you must consider.
Earlier this year on 23rd of January, WhatsApp launched WhatsApp Business in India on Google PlayStore. The app is available for free and most small and medium scale enterprises can benefit from it provided they are well aware of how to use it for their business.
As I start my work on this article, I am beginning to realize the enormity and ambiguity of the task ahead of me. It’s probably biting more than you can chew. The topic is polar enough to invite a million politically charged opinions, not to mention the moral compass of this title is questionably tilted.
Social media is the fastest growing and most successful medium that businesses can use to create brand awareness and promote their offerings. It has the power to make or break your brand. Neglecting the importance of social media for business in today’s world will affect the reach of your business.
The digital universe is quite dynamic, and so, you need to be updated with all the latest happenings. Social media, which is a part of digital marketing is no different. If you are using social media for business, then it becomes all the more imperative to be aware of the latest social media trends.