As a small business owner, if you’re serious about promoting your brand online, you should ensure your presence on as many platforms as you can. Using different platforms of social media for business will allow you to reach as many people as possible, and make your brand more familiar.
If you aren’t interacting with your customer through Twitter, then you are missing out on a lot! It’s not about being a part of the rat race but social media for business can bring remarkable opportunities to grow. Twitter is a micro-blogging site where you can tweet short messages.
Instagram, with the option to have a business profile, has opened gates for brands to promote themselves in a novel, graphic style. By bringing in a culture that relates your pictures to your lifestyle, it has altered both, the social and professional aspects of a business.
After the Cambridge Analytica disclosure and the consequent #deletefacebook campaign, people expected Facebook to lose popularity and spiral into oblivion. However, according to the first quarter results released by Facebook for 2018, its user base has continued to expand and has crossed 2.2 billion monthly active users, indicating a 13 percent annual increase.
Not every PPC or pay-per-click advertising campaign is a success. In fact, I’ll go as far and say most PPC ad campaigns don’t meet their full potential Not only does an unsuccessful PPC campaign result in lost sales opportunities by the way of lost leads, an unsuccessful PPC campaign also means your entire account suffers.
You are a chief executive officer of a general insurance brand, or you may be a lawyer specialising in corporate law. But, what more? This is a typical scenario when an individual sets out to summarise themselves in a few sentences.
The estimated number of active users on Facebook is 1.39 billion. Users spend an average time of 40 minutes on Facebook every single day. These statistics reveal the potential of social media platforms like Facebook when a business is considering to expand its outreach to audience.
Planning to excel by using social media for business because it is an inexpensive and quicker option? Then Twitter should be one of the first channels that you must consider.
Social media is the fastest growing and most successful medium that businesses can use to create brand awareness and promote their offerings. It has the power to make or break your brand. Neglecting the importance of social media for business in today’s world will affect the reach of your business.
The digital universe is quite dynamic, and so, you need to be updated with all the latest happenings. Social media, which is a part of digital marketing is no different. If you are using social media for business, then it becomes all the more imperative to be aware of the latest social media trends.