B2B content writing

How to write technical articles

So I am an IT engineer turned Editor, working on the technical team of my B2B content marketing agency. As an Editor, I get to work closely with budding technical writers. Most of them, and also a lot of my friends and colleagues, end up asking me how to go about ‘technical’ articles. I mean they do know or have some idea of how to write articles or blog posts but aren’t especially aware of the nuances of technical writing.

IT firms B2B Content marketing

Why IT firms should begin with B2B content marketing

Content marketing can be a decisive factor for an IT firm in the B2B tech world. A great content piece is the key to a robust bottom line, which sets an IT firm apart from its competitors and establishes the business as a leading industry authority. It also sends a direct and strong message to the customers that an IT firm really knows its stuff well. Today, competition in the field of IT is savage and buying decisions of customers rest on research and trust. And this calls for superior quality content marketing services.

Content marketing in India for IT

Challenges of Content Marketing in India for IT Firms

Globally, information technology firms are getting their big boys and girls to blog. Thought leadership has leaped out of printed marketing collateral and onto companies’ websites and LinkedIn pages. IT firms that are serious about content marketing in India are only now waking up to the possibility of generating leads or engaging with existing customer with the help of social media. And in doing so, they are facing several challenges.