Experts predict that almost 66% of companies are investing in content marketing and this number is expected to rise. Brands that adopt content marketing early in their marketing strategy will quickly learn, iterate and reap rewards. As you move into 2017 and think about the future of your businesses, it’s time that you know and understand some trends impacting content marketing in India.
Creativity plays a significant role in making your content marketing campaign successful. Almost every business is into content marketing and so customers are bombarded with excess information. In order to stand apart from this clutter, your content should be unique and creative from your competitors. Here are 4 examples of companies having creative content marketing in India.
Content marketing in India has reached new heights over a period two decades since digital marketing gained traction in the world of technology and business. There is no doubt content marketing is favourable not only for the big and established organisations, but also for small companies and startups. It helps organisations build a healthy customer base.
Do you find it difficult to generate leads for your business? Well, the primary thing that you need to focus on is creating high-quality content. Today, there is a growing trend of B2B content marketing in India and so your content should be unique and exceptional to stand out from the clutter.
Companies always had, they still have, and will always have the need to market their business. Marketing has drastically evolved over the years with the advent of technology. Content marketing is constantly evolving even as you read this blog post, especially B2B content marketing. No kidding! If you don’t believe, then the day isn’t far when B2B content marketing budgets skyrocket and you may not have a choice but to pay a higher price.
There are many businesses that carry out B2B content marketing to reach out and get more clients. In fact, content marketing is one of the most successful marketing strategies used by businesses today. However, not every business becomes successful. In order to get the desired result, you need to create an effective B2B content marketing strategy. For this purpose, you need to avoid some commonly made mistakes in your B2B content marketing. But what are those mistakes? To answer your question, continue reading below.
In today’s highly crowded and globally scattered marketplace, reaching out physically to everyone who matters to your business is unmanageable and implausible. But at the same time, in the world of marketing, and especially when we talk about B2B marketing, professional networking is everything. This is why a strong B2B content marketing strategy is your best shot at roping in the ‘who’s who’ in your line of business.
The core concept of content marketing is to deliver value to its target content. Even though terms B2B and B2C content marketing appear to be similar, its marketing strategies and tactics differ greatly.
Once upon a time, content marketing was only used by smart marketers as a secret marketing tool. Today, every business, big or small wants to avail this secret weapon. That’s why organisations must have effective content marketing strategies in place to stand.
Have you ever come across a website that is entirely bland and has insufficient information? What was your reaction? Did you leave the website in agony or did you move on to check their other pages if they were reliable? It’s a human tendency to feel lost or get annoyed when you’re not given the right information.