Difference between Content Writing and Content Marketing

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Are you reading this in the newspaper? Exactly. The whole world is online and looking at stuff they either have some interest in or have no idea about at all. The web is an ever flowing river of content. Everything you see, read or listen to on the internet is a different category of content. There is content for sales or advertisements, content on awareness about a certain social issue, campaign content and many more. Writing or creating content is a creative process and content writers are people who engage their creativity into making credible content that brings the reader to a predefined destination or experience. But, content doesn’t sell itself and content writers are not salesmen either. That’s where the broader umbrella of content marketing comes in. Content marketing in India is fast becoming a sought-after service, and its important for businesses to understand how it is different from content writing.

A content writer can be seen banging his head similarly!

5 things every content writer goes through

Business, Content marketing, Content writing, Creativity, Research1 Comment

As writers, we tend to continuously go through a series of phases that impact the way we pen down our thoughts. While this may be okay when you have to simply write for yourself, but in the world of professional writing, you seldom get the chance to put down free-flowing thoughts. Most of the times, you work with a client brief and are forced to channelise your thoughts in a particular direction. And it is during such times that every content writer goes through different challenges and experiences. Here are some of the things every content writer goes through:

A content writing agency needs thorough research!

How to research before writing blogs?

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Okay, if you have landed here searching on ‘how to research before writing blogs,’ then I can safely assume that you are a writer or aspire to become one. Working at a content writing agency for quite some time now, I feel that I’m at a good place to help you start with your research. But, before we get started, let me warn you that research is a game of patience. Don’t let anxiety or boredom get the better of you. The ultimate aim of any writer is to create quality content that will capture the hearts and minds of its readers. And this, I bet you can’t half do without proper research. As Maya Angelou has said,

The different aspects of a content writing agency.

What things you need to consider before publishing your blog post?

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Blogging is not merely about writing good content and publishing it. Any content writing agency will solely agree upon the fact that there’s quite a lot that goes into blogging and as a blogger, you will be forced to wear a bunch of hats! So, you may be the only person creating, editing and publishing your blog post. Now, before you publish your post, there are several factors you need to consider to make your blog more clickable! So, it’s not just about the content in your blog posts that will get you more clicks but also the way you publish it. With so much on your plate, you need to plan a checklist of things to avoid errors before you consider publishing the post!

Synopses writing is applicable for TV shows.

How to write episodic synopses of TV shows

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Shows in different languages are telecast on TV channels in different parts of the world. Many people in this world like to pass time by watching these TV shows. The episodes of these TV shows are integral parts of their daily lives. To make the process of watching these TV shows more enjoyable and to attract more viewers, certain agencies have started hiring candidates to write TV show episodic synopses. Writing TV show episodic synopses is a niche field currently and is controlled by a few major companies. Synopses are written for drama-based TV shows and for non-fictional ones. These synopses are used by DTHTV service providers for their set-top boxes and also by entertainment channels on their websites and social media platforms.

Content writing agency in Mumbai works towards making profits.

Content writing guide for small businesses

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With the growing importance of digital marketing, all kinds of businesses are hunting the right content writing agency in Mumbai to help increase traffic on their website. It doesn’t matter whether you have a small, medium or large business. If you have the appropriate content that talks about your product or services to the point and is generating leads for your business, half of your work is done. Though it is true that bigger the business better the resources when you have great content for your services and products, you are as fortunate as big businesses. So, here we have a content writing guide for small business that will help you make the best out of your limited resources and generate more leads.

Keywords are important for a content writing agency in India

Importance of keywords in content writing

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If you are a writer with a content writing agency in India, then I’m quite sure that you’d enjoy your work receiving attention and appreciation from its readers. You would want more and more people to stumble upon your content, read your work, and share it with others. And the only way you can achieve all this is through high-quality content. But, sometimes, even great content fails to get the required traffic. So, then what’s the lifeblood of your storytelling?