There are two reasons you are reading this article.
You operate a hotel
You want to use content marketing to increase the brand awareness and in turn, increase sales
And that’s why you are looking to content marketing to help. Content marketing, if done right, not only increases brand awareness and sales, but it also builds a relationship with customers. All of this makes content marketing in India for hotels crucial.
HR firms have been striving to increase their brand visibility to attract top talent. The rise in competition for hiring talented employees has forced companies to actively promote their company as a desirable place to work in. Most companies in India are yet to recognize the potential of content marketing for their business. Social media and blogs have become a pertinent tool to increase engagement. HR firms in India are slowly realising the innumerable benefits of using content marketing to reach their target audience.
There are several accounting firms spread across the country which makes the competition among the accountants pretty intense. Therefore, in order to survive and grow your business, you need to start content marketing. Creating content in the form of blogs, images, videos, etc. and then marketing them across different digital media is known as content marketing.
With the success of content marketing in India, so many content startups have sprung up. When you think startup, you’re probably thinking of one of the following:
A bunch of people working out of their friend’s bedroom (this is India and nobody works out of their garage, so get that image out of your head)
Or a swanky office, full of colourful stuff, with a CEO who makes 30 lakhs annually (VC-funded, of course)
Well, so then Spacebar hasn’t been your typical startup as the term is defined today. It was never meant to be.
The number of Indians using the internet has been soaring in the past few years. According to to a research report by The Statistic Portal, India has over 460 million Internet users out of which nearly 200 million are active internet users. With an ever growing Internet base, more and more traditional marketers have been using content marketing as a core ingredient for brand awareness.
With the online media thriving, content marketing in India has gained importance with every small and large business. It can simply be defined as a process of creating and distributing quality content to attract the audience and boost brand recognition. Being a cost-effective way to boost growth, the success of content marketing is dependent on an effective strategy.
The science of content marketing in India is the most used and becoming popular than ever before. If you look around, you will see every individual and business is trying to understand and master the art of content marketing. According to the Annual Research done by Content Marketing Institute in 2015, 86% of B2B marketers and 77% of B2C marketers use content marketing to boost their online presence.
Content marketing in India is a core marketing aspect that all businesses must perform – even if you are a small business. Content writing is an over-arching word that identifies different types of writing. The purpose of this post is to simply cover the top ones and understand how can it assist your content marketing in India.
The future of marketing is going to be all about content. Content is transforming the way businesses interact with customers, and customer loyalty and trust demand it. The rise of social media has only aided this progress, with customers including your business in their ‘social’ circle.
With the revolution of demonetization in the Indian financial system, the focus has shifted to digital utilization of funds. There is an increase in the number of online transactions, use of digital wallets, debit and credit cards, etc. However, despite these advancements, financial companies are still slow when it comes to adapting to digital marketing changes.