A new year has started and with it comes the new opportunities and possibilities to do more. There are resolutions to be kept, diets to be followed, exercise to be done and what not. Once we all move past these, that’s when the actual year will begin. The reality will finally sink in, and with…
When you open a new business, people have some questions about what you do. And if you offer products or services that are completely new to your target audience, then they will have multiple queries about your offerings. These questions may be related to what is your field of operations, your working time, your product return policy, warranty and guarantee conditions, etc. When you have so many questions storming in from a wide range of customers, it is advisable that you have a list of questions and answers ready for them. And since we live in the digital era, often these questions will be asked online. Therefore, you should make it a point to have an FAQ page on your most important asset in the digital world- your content for website.
In the modern era, a website is your virtual office. Your content for website works like a real host for your company. If used properly, your web-content can be the game changer. So, your content apart from being informative must be engaging and spontaneous. If your content is only informative and monotonous, your site may look professional but seriously how many visitors would find it engaging?
To write a tech article, you must have comprehensive information on different technologies, how they operate, and their capabilities, of course. But is that all you need? Well, no. Behind any tech article, there is a writer’s thought process, which helps him convey his opinions and other important facts on a technical topic. I work as a technical content writer in Mumbai-based content agency firm, Spacebar. And I say it with experience that a tech writer puts in a lot of research and thought when explaining a technical concept in an interesting and captivating manner.
I remember that during the first few days of working as a content writer in a content writing agency in Mumbai, my editors and co-writers were always talking about ‘keywords’ and ‘SEO.’ As a new writer, I didn’t know how important these terms are in a content writer’s job. After hours of research, I realized how much thought and expertise is required for every blog post whether it’s creating topics, writing, or scheduling uploads. What I also noticed is that SEO and content writing are intertwined, just like strands of human DNA, to help build the online reputation of websites and online businesses.
I remember when I was a kid I used to watch T.V. every morning during the summers. The morning cartoons were always a delight. Between those episodes, they used to show these cold coffee ads and that tumbler with coffee froth on top used to look delicious. The video ad instilled a desire in me for cold coffee and I ended up having cold coffee every day for the whole summer. The point is that video content is really effective in putting ideas in people’s heads. Video content is much more interactive for audiences than written content. If I had to read about the qualities of cold coffee I might have not given it a second thought, as I was a child back then. Video content for websites can be a good way to showcase your product in a creative way.
As a content writer, I have come across this one phrase over and over again! The phrase that I am referring to is very common in the digital marketing industry and that is- “content is the king”. You can actually do a Google search for this phrase and find thousands of other bloggers using the very phrase time and again. But do you know why this phrase is still in vogue? BECAUSE IT’S TRUE! Content is, in fact, the ruling king and seems like it is going to be ruling for a long time until something really ground shaking comes along and de-thrones it. But do you know what makes it the king? Well, here are some stats that explain what makes content the king.
Content marketing has been around for years now. A majority of businesses are already using it to capture the much-needed attention of their audience. But there are still some businesses that are cynical about the idea of using content to sell products and promote services. This is because they are still unaware of the amazing benefits that content marketing can have on their business. Well, we plan to bridge this knowledge gap by sharing some of the amazing benefits of content marketing for your business.
“Email has an ability many channels don’t: creating valuable personal touch- at scale.”⎼ David Newman, a speaker, a marketer, and the author of ‘Do It! Marketing’.
Today’s marketers believe in doing ‘more’ with ‘less’. Connecting with the audience in a highly personalized way, while staying on a budget, is what email marketing offers. The email marketing realm is constantly evolving!
According to VentureBeat insight reports, personalized emails increase transaction rates and revenue per email 6 times higher than non-personalised emails. This determines how exactly email marketing makes a difference in the conversion of most customer segments in the marketing funnel. While various other marketing strategies are used on regular basis, email still remains the most powerful channel for modern marketers and business owners.
In this fast-changing digital and modern era, businesses are rushing to identify a reliable marketing strategy that would create an impeccable reputation for their brands. A well-scrutinized solution in this online world is the use of the Internet to better their product advertising and marketing. This holds true for tech as well as non-tech companies. The major difference between a tech and a non-tech company is the audience. The tech companies have to focus on a more niche audience like CIOs, CTOs, CAOs, developers, data scientists, researchers, and the tech-enthusiasts, while non-tech companies focus on the more general, larger public. Earlier, the tech companies carried out a different marketing approach, including,