Difference between Content Writing and Content Marketing

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Are you reading this in the newspaper? Exactly. The whole world is online and looking at stuff they either have some interest in or have no idea about at all. The web is an ever flowing river of content. Everything you see, read or listen to on the internet is a different category of content. There is content for sales or advertisements, content on awareness about a certain social issue, campaign content and many more. Writing or creating content is a creative process and content writers are people who engage their creativity into making credible content that brings the reader to a predefined destination or experience. But, content doesn’t sell itself and content writers are not salesmen either. That’s where the broader umbrella of content marketing comes in. Content marketing in India is fast becoming a sought-after service, and its important for businesses to understand how it is different from content writing.

Content marketing in India also works for writing technical articles.

Things to consider when writing technical articles

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I work as a technical writer for an organization that specializes in content marketing in India. Based on my experience of writing multiple tech and non-tech articles, I can confidently say that there are key differences between the tech and non-tech articles. One of the most significant things I learned after becoming a technical writer is that I needed to be well informed about various technologies, how these technologies work, and their applications. To write an effective technical article, you must also do what I did religiously – reading and analyzing various technical articles published by popular sources such as Techcrunch, Forbes, Business Insider, Medium, and Digital Journal. In addition to reading, you should also consider the following tips for writing interesting technical articles:

Content Marketing in India needs to be quick!

5 content marketing tools for business

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Content marketing in its purest form is the method of creating and publicizing or advertising content or material that helps in increasing and improving a brand’s reputation.
Several organizations consider content marketing in India as a mere option for them to grow their business. In fact, business should start with content marketing as it is one of the best ways to generate leads in the digital universe.
Now you might be wondering how you should go about with content marketing and what all you would require to kick-start or maintain your content marketing campaign. Here are 5 tools that will surely help you in your content marketing process.

Website content helps the website look complete.

Web content you need on your website

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“Whether you are launching a startup or leading an established company, you must start establishing your social media presence if you haven’t already”. This quote by Richard Branson, an English business magnate, philanthropist, investor and author, clearly describes how important social media presence is in this era. Almost all the businesses are leveraging social media to help their business grow. So it is safe to assume that if you aren’t visible on the internet, you are invisible to the world.

Content Marketing Vs. Content Writing

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It is common to find a content writing agency in the major metropolitan areas of the world today. Such content writing agencies rely on the art of using words to achieve their commercial objectives.  They employ thousands of people who have good command over various languages. Content writing is of several kinds. Content marketing specialists serve purposes which are different from the purposes served by content writing specialists. To achieve success, content marketers use various measures.

A content marketing agency, abides by the cycle of marketing.

Steps in the Process of Content Marketing

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At its core, the process of content marketing is about telling a story. For an author, the act of coming up with a story, its plot, its characters, and its setting is all rooted in the abstract. However, a content marketer must go about the process of storytelling in a different manner. A content marketer must consider the nature of their business or organization, the category of its products and services, the reality of the market conditions, and the preferences of its intended customer base before they begin to tell a story. By that logic, a skillful content marketing agency must be able to help multiple businesses and organizations tell the story of their services and their journey. But remember, it’s all business after all. So, here’s how it’s done.

Social media for business helps in increasing revenue.

Latest trends in social media

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The growing popularity of social media for business has helped companies to reach and influence their target audiences better than ever before. Today, every other business that comes into existence has a team deployed to handle social media activities. Social media marketing has helped companies reach the apex. But, if you think that being present and being active on these platforms is enough to create brand awareness, then think again! Businesses not only make optimum use of social media platforms, but they also leverage the latest social media trends to their advantage to boost brand recognition. In this article, we’ll share some social media trends doing rounds in 2018.

A content writing agency in India avoids plagiarism.

Best plagiarism check tools

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With the growing demand for good content, it is essential to make sure that the content you provide as a writer is unique. Copying another person’s content and presenting it as your own is a punishable offense. It can affect the credibility of your blog and your content marketing businesses. So, to protect yourself and your content writing company in India from the consequences of piracy, it is essential to follow some of the best plagiarism checker tools.

Content writing agencies in India rely on Wikipedia.

6 R’s to create the best Wikipedia page

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If you are a 90s kid, you would remember those trips you took with your father to the library, just to find the best encyclopedia. That’s right! Only we, the kids of 90s would remember this. Why? Because the dawn of 15th January 2001 brought the launch of Wikipedia. Wikipedia came as a blessing for people thereafter as a one-stop platform to find answers for almost every question we had. If I were to give a better definition of Wikipedia, I would say that it is a free online encyclopedia which is available in various major languages and is open to modification. What makes Wikipedia stand out though is the chance it gives anyone and everyone to contribute their knowledge to create informative pages for the masses.