Looking to build a successful content marketing strategy? Here’s the Recipe… Welcome to the exciting world of content marketing! If you are reading this, chances are you are either a savvy entrepreneur looking to take your business to the next level or a curious content creator trying to break into the industry. Either way, pat…
A planned content distribution tactic acts as a strategic guide to help your organization disseminate your content and maximize its reach to your audience. Publishing content regularly keeps your website active with fresh content. The content along with a plan will assist you to reach the right audience at the right time and steer them to take desired actions on the page. Read to know the 4 methods you can implement to plan a content distribution tactic.
In the digital era, every organization is using social media for business to build brand awareness and generate leads. Similarly, real estate businesses can utilize social media platforms like LinkedIn to maximize their lead generation. Also, LinkedIn enables you to build professional networks and find prospective clients. With 250 million active users per month, LinkedIn can exhibit untold potential in allowing users to develop countless professional connections. Additionally, studies have shown that LinkedIn is 277% more useful in lead generation compared to other social networks. Hence, LinkedIn can be an effective platform for using social media for business. If you are a realtor who’s exploring different techniques of social media marketing using LinkedIn, then this would be a great place to start.
People, especially experts often say that B2B content marketing is a must. They mention that content marketing is a B2B marketer’s secret weapon. Plus, you’ll find countless articles on the Internet listing the smart and successful tactics to drive your business with B2B content marketing. As a newbie B2B marketer, do you know why content is so much stressed on? According to HubSpot, a whopping 96% of B2B buyers want content with more input from industry thought leader. But this is not it. Listed below are some practical upsides of leveraging content marketing for B2B businesses.
Today, in this digital world, businesses know that to resonate with their target audience, the best ever platform is social media. While social media allows brands to get a lot of customer engagement and increase revenue, it can also negatively impact customers resulting in higher customer attrition rates and lower profits if not used correctly. It doesn’t even take a second for customers to unfollow a brand’s social media page. Hence, it is important to make use of social media platforms in a way that attracts customers and does not leave them unsatisfied or unhappy. But how to make optimal use of social media for business? Well, there is actually no magical formula. While posting something on social media platforms, brands should consider its quality and quantity, both. And what does that mean you ask? Let’s brief you on that.
As common human beings, we try using our brain to its full capacity. But the tantrums of the human mind plays us every time, and as a result, an average human loses concentration or interest in things within just 8 seconds. Everything is boring to us if it is not engaging enough or doesn’t have a contribution to our opinions.
#Hashtags, a common phenomenon used by all social butterflies on all their social media posts. Hashtags make a social media post more discoverable and categorises it according to events, trends, brands, food, and lot more!. When it comes to social media for businesses, hashtags are an essential part of captions. These little links function perfectly for the users while searching for related posts.
Hashtags organise posts like grouped conversations where you could simply type in the category of your desired search with a ‘#’ symbol before it. This would enlist all the posts that have the same hashtag, making it easier for you to dig and find what you’re looking for.
In today’s age, the increase in the number of online users has compelled businesses to shift from traditional marketing to digital marketing. One of the modern strategies of digital marketing includes using social media to grab the attention of the audience. Talking about social media, it is estimated that there will be over 2.77 billion social media users worldwide by 2019. Now that’s a really strong reason why businesses and even educational institutes should use social media to grab the attention of their target audience. And if you manage a B-school, then it becomes all the more necessary to use social media to target users (students and working professionals) who would be quite active on social media. So social media is an apt platform for B-schools to reach out to prospective students.
Now apart from the sheer number of people available on social media, here are some other reasons why a B-school should use social media.
If you have worked as a content writer with a content writing agency, then you may be well aware of the different content tools that are used. These tools are extremely beneficial and almost every seasoned content writer would prefer using at least some of them if not all. The tools that are used by content agencies usually consist of writing tools, plagiarism checker tools, social media tools, SEO tools, etc. Let’s take a look at them in detail.
Sometimes, search engine optimization (SEO) may seem very complicated. You need to think about your marketing strategy, backlinks, web page design, metadata, HTML, and more importantly- keywords density! Keywords are one of the only ways for search engines like Google to understand the relevance of your website. These search engines have gotten smarter by using hundreds of signals to rank the relevance of your website. So how can you use those keywords on your website? How many should you target? Should you just use multiple pages for every single keyword? Or do you just stuff the keywords all over the website? Let’s talk about the proper keyword usage and how to target them in your content to help you provide the right answers to such questions.