The Ultimate Guide to Content Marketing for Professionals [This guide contains the tools all the professionals need to get started.] In the previous guide, we started with the basics and information for getting the content ball rolling. In this content marketing guide, we delve a little deeper into the professional side of things. Let’s begin…
Guide to Content Marketing: Everything you need to know! As choppy as the proverbial waters of content marketing seem to be, there’s nothing better than some elbow grease, a map of sorts, and the will to see it through. Content marketing is, at its best, a conversation with the consumer who comes across it. How…
Looking to build a successful content marketing strategy? Here’s the Recipe… Welcome to the exciting world of content marketing! If you are reading this, chances are you are either a savvy entrepreneur looking to take your business to the next level or a curious content creator trying to break into the industry. Either way, pat…
The Future of AI in Content Marketing When ChatGPT first came to town, we all knew it was going to become the talk of the town. And boy, were we right! From content strategists to writers, everyone had something to say about it – some good, some bad, and some downright ugly. But the burning…
Ideal Content Marketing Guide For Beginners Fellow content creators welcome to the wild world of content marketing! Whether you are a blogger, vlogger or social media influencer, you have probably heard about the wonders of content marketing. But are unsure about where to start? With countless strategies, tools and platforms out there, it can feel…
Purpose-driven brands grow 3x faster: Alpana Mandal, Spacebar As Spacebar, a Mumbai-based premium content marketing agency, completes 10 years, we speak with the founder Alpana Mandal on what has shaped and continues to shape the industry. She shares her insights on the evolution of the fast-changing content marketing industry in India and how Spacebar has…
Trendy campaigns are a thing in this country and it’s more than just being viral on digital platforms. Every Indian would definitely know or has heard of these trendy, catchy campaigns from the Indian Government. But what really makes them so trendy? The communication is crystal clear to the locals. Having a simple, inspiring message with a catchy name to the campaign is what makes it viral and easy to remember. Here are few of the many political campaigns that have become extremely popular amongst Indians with some still being actively followed.
Among all the channels that are available for B2B content marketing, email is probably the most underrated. Many businesses fail to understand the impact a well-executed email marketing strategy can have on lead generation, sales, and profits. If you’re reading this article, chances are you’re not one of them.
Are you an entrepreneur? Does your business have an online business card? Having an online business card is like having a proper online presence that informs the audience about your business. The most important type of online presence you can have is a business website. In today’s digital era, having a business website is more important than having a physical office space. You know why? Because today if someone hears about your business, they aren’t going to come and check your office location. Instead, they will try to find your website online. Having an online business website goes a long way in building trust in the minds of your target audience. But just having a website is not enough. As your website is your online business card, make sure it has the following key elements suggested to make it a high-quality website.
Before I started working for a B2B content marketing agency, I thought good writing was all it took to rank articles on Google’s first page of search results.
I used to think SEO and PPC are pointless mumbo-jumbo thrown around by the SEO team to confound their bosses and ensure they aren’t deemed surplus to requirements.
All I knew about SEO (Search Engine Optimization) was that it is the process of making your content rank at the top of Google’s search results. And that PPC (Pay-per-click) is an advertising model where you pay for every time someone clicks on your promoted content or online ads.
When I started my career in B2B content marketing, I found out that they were exactly what I thought they would be — minus the pointless-mumbo jumbo bit.
Turned out, SEO and PPC are, in fact, among the most important aspects of content marketing, secondary only to the quality of the content you put out.
Search engine optimization and pay-per-click advertising are two sides of the same content marketing coin. They are different ways to achieve the same objective — delivering your content to the right target audience.
So, how do they differ?