B2B content marketing is gradually becoming the new buzzword in the marketing world. More and more B2B companies are incorporating content marketing in their marketing strategy. Some B2B companies such as IBM and Salesforce have tactically used content marketing to reach their audience.
I hate it when mid-sized companies keep talking about creating viral content as part of their B2B content marketing strategy. Why? Because:
Your audience does not comprise of the same TG that buys Cadbury chocolates, Honda cars or Samsung mobiles
You don’t have that kind of money to experiment.
B2B content marketing is thriving. Organisations have understood the importance of content marketing and are implementing it to boost growth and success. However, only few are successful at it. This is because many associate the process with churning out mounds of content.
The major goal of content marketing in India is to engage people and not directly market or advertise the products and services. And when fashion brands showcase what they’ve got, it interests the people. Most people follow fashion websites, fashion blogs, videos, social media accounts, etc. to get expert opinions and not miss out on latest trends.
Okay. So you’re out in the world, enjoying the warmth of the sunny streets in Paris. You come across the délicatesse of Croquet-monsieur. The rich flavors of its multilayered pillowy perfection evolve an idea inside your head. An all-inclusive French Bistro featuring food from the very streets of Paris! The idea is every – the right communication strategy.
The number of Indians using the internet has been soaring in the past few years. According to to a research report by The Statistic Portal, India has over 460 million Internet users out of which nearly 200 million are active internet users. With an ever growing Internet base, more and more traditional marketers have been using content marketing as a core ingredient for brand awareness.
B2B content marketing in India has always been looked upon as dry and boring. Not anymore. With the increase in social media use, businesses are becoming human again. Brands today need to find more viable ways to interact and engage their specific target audiences on social media, even if they are from the manufacturing industry.
Content marketing in India is a core marketing aspect that all businesses must perform – even if you are a small business. Content writing is an over-arching word that identifies different types of writing. The purpose of this post is to simply cover the top ones and understand how can it assist your content marketing in India.
The future of marketing is going to be all about content. Content is transforming the way businesses interact with customers, and customer loyalty and trust demand it. The rise of social media has only aided this progress, with customers including your business in their ‘social’ circle.
With the revolution of demonetization in the Indian financial system, the focus has shifted to digital utilization of funds. There is an increase in the number of online transactions, use of digital wallets, debit and credit cards, etc. However, despite these advancements, financial companies are still slow when it comes to adapting to digital marketing changes.