With the online media thriving, content marketing in India has gained importance with every small and large business. It can simply be defined as a process of creating and distributing quality content to attract the audience and boost brand recognition. Being a cost-effective way to boost growth, the success of content marketing is dependent on an effective strategy.
Why have different strategies for B2C and B2B content marketing in India? The answer can be summed up in two words – The Audience.
The B2C and B2B audiences are worlds apart, and once you comprehend that, all your business communication, including content marketing, will change.
The core concept of content marketing is to deliver value to its target content. Even though terms B2B and B2C content marketing appear to be similar, its marketing strategies and tactics differ greatly.