A Step-by-step Guide to Writing Quality Content
Just about anyone can write content. But, not everyone can write quality content. To understand what we mean, let us learn what separates quality content from passable content.
Just about anyone can write content. But, not everyone can write quality content. To understand what we mean, let us learn what separates quality content from passable content.
When you plan a content marketing strategy for your company, the website is the first thing that might come to your mind. Almost every organization has a website which communicates with its audience and conveys information about the company.
Here’s what happened in the last 5 years.
Obama is re-elected as President for the second term,
Rover Curiosity lands on Mars, successfully.
Narendra Modi is elected as Prime Minister,
ISRO’s Mars Mission reaches Mars,
Trump becomes the President of USA
For those of us who are living in the 21st century, the immense power and far-reaching capabilities of the digital media are a known fact. One of the consequences of the growing power of this medium in metropolitan areas is that several budding and established writers have found a viable platform to pen content on a range of issues.
In social gatherings and in chance meetings, I couldn’t help but notice a relatively poor understanding of the profile of content writing in Mumbai. It’s hard to blame them; the profile of a content writer isn’t particularly easy to define; hence the uncertainty. Funnily enough, I myself struggle to explain the nature of my work…
Earlier this year on 23rd of January, WhatsApp launched WhatsApp Business in India on Google PlayStore. The app is available for free and most small and medium scale enterprises can benefit from it provided they are well aware of how to use it for their business.
When you sit down to think of ideas and topics for your new blogs, the very first assistance you extend your hand towards is Google. You look up for the relevant set of words or keywords related to your business niche, and you find loads of articles and resources designed to spoon-feed you.
The challenge for marketers these days is to create engaging and interesting content to boost their web traffic. The importance of content marketing for businesses in India is increasing, and therefore, you need to create content for websites that is different from your competitors.
Want to create awareness about your newly launched mobile phone or anti-virus software?Traditionally, engineering companies have relied on professional networking and events to grab the interest of the potential investors. But, in the digital age, the potential investor would definitely visit your website to read about your product.
HR firms have been striving to increase their brand visibility to attract top talent. The rise in competition for hiring talented employees has forced companies to actively promote their company as a desirable place to work in. Most companies in India are yet to recognize the potential of content marketing for their business. Social media and blogs have become a pertinent tool to increase engagement. HR firms in India are slowly realising the innumerable benefits of using content marketing to reach their target audience.