After the Cambridge Analytica disclosure and the consequent #deletefacebook campaign, people expected Facebook to lose popularity and spiral into oblivion. However, according to the first quarter results released by Facebook for 2018, its user base has continued to expand and has crossed 2.2 billion monthly active users, indicating a 13 percent annual increase. If you are a business owner or a marketing manager who uses social media for business promotion, Facebook should be a major part of your marketing plan, as it is still one of the top social media platforms for business. Regardless of whether your business is online or offline, So, read on to discover some interesting facebook post ideas for business.
Images and videos
Adding images to Facebook posts has proven to increase user interaction, as compared to text-only posts. Posts with images get more likes, comments, and clicks on external links. Use images that are relevant to your post and preferably custom-made by you using graphic design tools such as Canva.
Posting behind-the-scene images and videos of your business will humanize your brand, making it more relatable to your audience. Using videos to share employee stories and other fun workplace activities can engage more users and give your audience a better impression of your organization. Images with quotes or memes are also interesting post ideas and will be able to grab the attention of people browsing through their news feed. Memes are popular among youth and teens, so if your business serves that demographic, you should consider posting memes.
Offers and events
Everybody likes a good deal, isn’t it? You can give your Facebook followers discounts and other types of rewards through your Facebook page by using the Facebook Offers feature. Such offers can not only be redeemed online but also in-store. Offering significant discounts on products or giving away freebies with purchases are great ways to increase the number of customers.
Organizing open events with popular attractions and inviting your customers to them is a great way of interacting with your customers, especially if you are a local business. Having a catchy name for the event, a clear description, and an attractive image for the event post will help in enticing your followers to attend the event.
Questions and polls
Ensure you adhere to questions!
Image source: pixabay.com
Engagement increases through interaction, and the best way to make a post interactive is by asking your audience open-ended questions. Asking for opinions on business decisions, trending topics, and just about anything else that your target demographic might care about is a good way to elicit responses from your audience and keep them engaged.
Polls seeking single-click responses can not only help in improving customer engagement but can also help you gain useful insights regarding your customers’ preferences. Besides, participating in polls is much easier than answering open-ended questions.
Regardless of what you post, there are certain things you must always take care of, and consistency is one of them. Consistency with respect to timing and frequency of your posts is necessary to have a high level of engagement. Also, before using these ideas to post fascinating content on your Facebook page, make sure you follow the general dos and don’ts of social media for business.