Who are they?
Blues N Coppers is a virtual experience company, specifically focused on setting up virtual events, booths and tradeshows. Spacebar was key in helping BnC pivot from a traditional events company to a digital event. This page is a snapshot of how we helped make that happen.
Take over their Digital Communication
Spacebar has taken ownership of Blues n Coppers digital outreach. This is across three main channels – LinkedIn, Instagram and email marketing. Our objective to deal with their digital outreach was three fold:
- Create brand awareness
- Post engaging content
- Educate the audience on everything virtual
A wide variety of posts were put up such as image carousels, videos, testimonials, people-driven posts, award announcements, and more.
Crafting the Communication
The communication strategy is under constant evolution. It began with sharing information on the potential of virtual experience, to service promotion. From there, the communication leveled-up to the end benefits that clients can get with Blues N Coppers.
In six months, Blues N Coppers has grown drastically on LinkedIn:
- 60% follower growth
- 50% post engagement increase
- 17% more page clicks
Pitch Support
We also supported Blues N Coppers in pitching to their clients. This was done on two levels. One was ideating with them on the various communication themes and features a virtual experience could have. The second has support their virtual experience with marketing support.
