brand health

Learn about the metrics to check, track, and analyse brand health

Learn about the metrics to check, track, and analyse brand health Brand Health. Relatively simple to decode what it should mean: the health of your brand. But this is too simplistic, of course. Brand Health is an umbrella term: a collection of measuring metrics that essentially analyse how much your branding contributes to achieving your…

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The Current Indian Government is a trend-setter for Viral Political Campaigns

Trendy campaigns are a thing in this country and it’s more than just being viral on digital platforms. Every Indian would definitely know or has heard of these trendy, catchy campaigns from the Indian Government. But what really makes them so trendy? The communication is crystal clear to the locals. Having a simple, inspiring message with a catchy name to the campaign is what makes it viral and easy to remember. Here are few of the many political campaigns that have become extremely popular amongst Indians with some still being actively followed. 

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The Things I Didn’t F**k Up During the Lockdown

Life has to be exploratory for one to experience joy. Be curious and say yes to new opportunities if you think they can help you pick up a new skill, expose you to something new, or simply break the rut that you’re in. If it weren’t for this inherent curiosity, I would have never traveled from IT to consulting to writing to marketing. And I don’t plan to stop here. I hope that by the time I’m a saggy old woman, I’d have gotten my hands dirty on at least three more professional areas. Sadly, the standard mode of functioning for this world has become very linear – focus on a goal and put your horse blinders on till you get there. Where’s the potential to try something you may be better at? What happens if there’s something else out there that’ll give you far more fulfilment – but you don’t even know it exists, no thanks to your blinders?

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What Your Digital Marketing Plan Should be like Until a Vaccine is Developed

The strong wave of COVID-19 has hit almost all the industries. After months of lockdown, the “unlock” and “begin again” situations resemble a silver lining to the dark clouds that we were covered with. Central and State governments are lifting the lockdown with various SOPs and guidelines. But easing the lockdown doesn’t mean businesses will…

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Understanding the Difference Between Translation and Transliteration

What is the first thing you do when you see a piece of content in a foreign language? You use the Google Translator online, or the Google Translate extension does the job for you, right? This process is commonly known as translation. But what if we told you that what you really get is transliteration or transcription and not a true translation? Aren’t you confused already?

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Handy WordPress Tips for Your Website Blog

When it comes to creating blog posts that reach a significant number of audience, bloggers and people at any content writing agency would probably advise you to have an account on WordPress. WordPress is a content management system (CMS) that runs on PHP and MySQL database servers. The versatility of WordPress makes it an open platform for creators around the world as it supports websites that are for blogs, e-commerce, business websites, news websites, musicians, celebrity pages and many more. More than 30% of the websites on the internet are being run by WordPress. WordPress offers its hostings for free. WordPress websites are based on the templates provided by the CMS but the possibilities of customizations are abundant on WordPress.

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