B2B content marketing in India has always been looked upon as dry and boring. Not anymore. With the increase in social media use, businesses are becoming human again. Brands today need to find more viable ways to interact and engage their specific target audiences on social media, even if they are from the manufacturing industry.
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With the online media thriving, content marketing in India has gained importance with every small and large business. It can simply be defined as a process of creating and distributing quality content to attract the audience and boost brand recognition. Being a cost-effective way to boost growth, the success of content marketing is dependent on an effective strategy.
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The science of content marketing in India is the most used and becoming popular than ever before. If you look around, you will see every individual and business is trying to understand and master the art of content marketing. According to the Annual Research done by Content Marketing Institute in 2015, 86% of B2B marketers and 77% of B2C marketers use content marketing to boost their online presence.
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Content marketing in India is a core marketing aspect that all businesses must perform – even if you are a small business. Content writing is an over-arching word that identifies different types of writing. The purpose of this post is to simply cover the top ones and understand how can it assist your content marketing in India.
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Today it is not enough to simply explain how the technology works. You also need to explain why that technology is helpful to audience, and this must be explained clearly and succinctly. The best way you can make your technical content remarkable is by making your product understandable to both the technical and business audiences.
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The future of marketing is going to be all about content. Content is transforming the way businesses interact with customers, and customer loyalty and trust demand it. The rise of social media has only aided this progress, with customers including your business in their ‘social’ circle.
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With the revolution of demonetization in the Indian financial system, the focus has shifted to digital utilization of funds. There is an increase in the number of online transactions, use of digital wallets, debit and credit cards, etc. However, despite these advancements, financial companies are still slow when it comes to adapting to digital marketing changes.
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22 official languages, 29 states and 7 union territories, with a population of over 1.2 million; the Indian market contains an unparalleled diversity. So creating a single narrative that appeals to the entire nation is a marketing strategy that is bound to fail. Added to this age-old diversity is the rising influence of technology on the Indian populace.
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Experts predict that almost 66% of companies are investing in content marketing and this number is expected to rise. Brands that adopt content marketing early in their marketing strategy will quickly learn, iterate and reap rewards. As you move into 2017 and think about the future of your businesses, it’s time that you know and understand some trends impacting content marketing in India.
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Content Marketing in India is on the rise. With platforms like Buzzfeed, Vagabomb and Scroll hosting a readership of over a million, there is no denying that content marketing landscape of the country is evolving. According to a report by Octane Research, professional marketers identified content in helping them increase brand awareness, creating new audience engagement and assisting in retaining audience.
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