Content marketing in India has competition. From online directory listing sites.
Earlier this month, I got a call from a popular online directory service that boasts of one of the biggest moviestars in India as being their brand ambassador. Now this directory is literally one that everybody has knowingly or unknowingly used at some point of time in their lives (unless you live in a cave).
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If you operate a B2B firm, you may be wondering why should you spend time and effort in managing social media pages. The fact is that you get clients through your business network. So, why should you get started on social media? Why even have a social media page? Here are 5 benefits of social media for businesses and why your business should have one.
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And you know exactly who I’m talking about. That’s the power of branding. Content marketing in India has seeped into politics big time, and who best to lead the way than our very own Prime Minister, Narendra Modi.
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So, you have decided to start with social media marketing for your business. What a smart decision! But do you know where do you begin? If you are unsure, you’ve landed at the right place. We can help you in starting off with social media, creating a well-planned social media marketing strategy, and getting the most out of it.
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For real estates, content marketing may seem like a new concept. In an industry where you constantly need to meet multiple clients and expect at least one closure at the end of the day, content marketing can be certainly useful. You may wonder what does content marketing has to do with real estate. How can this concept of content marketing benefit your business? To answer your questions, continue reading.
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What do most B2B and B2C entrepreneurs aim for? A general answer to this is more sales, more leads, more and more customers, and huge profit. But, is that all? Today, when entrepreneurs are asked what they wish for, they have an addition to the list – website traffic!
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Regardless of what business you run – you need content. You need content for:
Brochure
Social Media
Blogs
SEO
Video content
Infographics
Emails
Any element that requires some form of communication (especially B2B content marketing communication) – needs content. Hence, it makes sense to hire a content agency. That would bring you to the next question – How do you choose the right content agency?
Gone are the days when architecture firms relied purely on the word-of-mouth to get more projects their way. In recent times, architecture firms have moved on from traditional marketing to newer and more dynamic ways of targeting their audience. With digital marketing being the buzz word in every industrial sector today, architectural firms are not lagging behind in adopting this fad. A lot of small and medium sized architecture firms are making full-use of content marketing strategies to attract potential clients.
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Today, the competition for restaurants in terms of serving outstanding food and advertising the brand is intense. In such a competitive era, the chances of facing disappointment and falling back are high. To overcome the competition, you need to focus on marketing efforts of your restaurant, cafe, or any kind of eatery. You must have an exceptional marketing strategy. When you sit down to sketch your marketing strategy for your restaurant, you just cannot miss out on content marketing.
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These days, there are so many terms floating around – content writing, content marketing, digital marketing. Throw in the B2B angle and we can raise the confusion up a notch. Let’s try and allay the doubts and dig more into B2B content marketing today.
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