The growing popularity of social media for business has helped companies to reach and influence their target audiences better than ever before. Today, every other business that comes into existence has a team deployed to handle social media activities. Social media marketing has helped companies reach the apex. But, if you think that being present and being active on these platforms is enough to create brand awareness, then think again! Businesses not only make optimum use of social media platforms, but they also leverage the latest social media trends to their advantage to boost brand recognition. In this article, we’ll share some social media trends doing rounds in 2018.
Increasing popularity of videos
Watching videos is everyone’s favorite pastime. Videos satisfy two aspects; entertainment, and information. Almost every other person prefers watching videos than reading. From YouTube channel to a short video posted on a company’s website, videos work perfectly well when it comes to engaging people and making an impact on them. But, the key here is fantastic content that compels people to think about the problem you are putting forward and how your business can help overcome it. Realizing that videos have a lot of potential to influence people, companies are leveraging it attract their audience. Many companies have started using videos as a means to make people aware of their services. They are also using videos to showcase their workplace culture and attract the audience to the brand.
The Influence of influencer marketing
Influencer marketing is the way by which companies hire a social media influencer (people who have a significant following on these platforms and are popular among the target audience) to increase a company’s credibility. As social media influencers have a significant following, it is easier for businesses to grab the attention of their target audience. These people help businesses to a great extent, as they have a quick influence on the target audience. Since people love and trust them, promoting your brand through these influencers can get some positive results. Also, Social media influencers are preferred by industries to carry out their marketing campaigns as hiring them is cost-effective, as compared to celebrities. Also, it is observed that companies that leverage influencer marketing, have better success rates. This clearly shows that influencer marketing has a huge and positive influence on businesses.
Ephemeral content for authentic content
We are well aware and fond of Instagram, Snapchat, and Facebook stories. This type of content is called ephemeral content which is shared for 24 hours and later disappears. Realizing the growing popularity and authenticity of ephemeral content, businesses are leveraging this social media trend to boost their engagement with the audience. Many brands are putting ephemeral content on their Instagram profiles to woo their followers by making it easier for them to stay updated. For instance, if a fashion boutique has a sale going on, they’d add a story displaying their products and the discount rate or the rush at the store informing their audience about the sale period.
There are multiple social media platforms to choose from!
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Social listening to boost customer interaction
If you are a brand looking forward to providing better services to your customers, you need to consider this social media trend for sure. Just being present on social media platforms is not enough. You need to listen to what people are talking about your brand, as well as your competitors, to deliver better services. With the help of social listening, brands can monitor how their products or services are performing. This trend also helps the brand’s respond to the praises and queries of their customers effectively, thereby increasing customer interaction.
Social media for business is the need of the hour. To help their business grow, companies must pay attention to the latest social media trends of 2018. The optimum use of social media platforms and tools is assisting businesses to fulfill the demands and needs of their customers effectively. How well do you think you are leveraging social media for your business? If you are seeking help to leverage social media for your business, contact us at Spacebar Content Solutions.