How do you write great content? Or – how do you write awesome content that is loved by all, goes viral and generates a million dollars worth of sales?

When it comes to B2B content marketing, blogging plays a vital role. Blogging allows your business to frequently generate content, attract traffic, build brand value and eventually increase sales. So, pick up your pen or grab a laptop – you are going to learn how to write great blog content.

Topics!

Sure, good content writing is all about technique, style and the information – but probably – the most important factor is the blog topic. For SEO purposes, you need to choose topics that are being searched for.

However, at the same time, you need to pick a topic that brings out quality. What am I talking about? Here’s an example if you were operating an SEO business:

• Make an SEO strategy
• Realign your SEO strategy with your new business strategy

“Make an SEO strategy” is an okay topic. The internet is filled with such similar content, you won’t be offering unique information.

On the other hand, “Realign your SEO strategy with your new business strategy” is unique and specific. It’s not a very popular topic online and the information you offer is unique. More importantly, such a topic would allow an SEO professional to really showcase her expert knowledge.

Style

Writing is all about style. Style holds the attention of your reader. No one is asking you to write like Shakespeare who captures the hearts reader, or make them laugh out like Tina Fey.

Style adds a captivating factor to your content. Within this article itself, my style is:

• I am having a conversation with the reader/you
• I’m asking questions
• Some of my sentences add drama to the content

The only way to find your style is to write. And when you do so, ask yourself – “Am I communicating in an interesting manner?”

Information

The information makes up the crux of your blog content. However, you can just put the information in a plain manner. If you do so – it will read like a textbook.

This is why writing style is so important. It adds flavour to your B2B content marketing. Apart from presenting valuable information backed by data, put your information in an interesting manner.

• Use stories
• Share your experiences
• Insert images or even infographics

Review and Edit

Here’s what happens when I finish writing an article:

Source: https://giphy.com/gifs/monkey-laptop-baboon-xTiTnJ3BooiDs8dL7W/

I feel euphoric at finishing the article and I don’t want to look at it again – or so I wish!

If you really want your content to be great – you have to return back to the article and review and edit it.

You don’t write great content in the first go. You write great content after 2 to 3 drafts because that’s what it takes.

Review

A review essentially focuses on improving the quality of the article:

• Does every sentence communicate important information or are there fillers? A filler sentence is a line which does not communicate valuable information. If you find a filler sentence, cut it out.
• Is the information communicated in an easy-to-read or a confusing manner? If a sentence is difficult to understand, change it.
• Does the blog content flow well? For example, this article starts with topics, style, information and review and edit. If I were to shuffle these sections, it would make for a very confusing read.

Edit

The edit focuses on grammar issues. No wants to read an article with poor grammar. Spelling mistakes, missing words, wrong sentence structuring – find grammar problems in your article and fix them. Additionally, running your blog content through Grammarly also helps.

Your first draft is going to be okay. It’s the review and edit that makes your content great.

Writing is not easy. However, the more you keep at it, the better your skill will increase. If you want to discover more on how you can push your B2B content marketing beyond the boundaries, read up on examples for B2B content marketing.