Blogging is a method that is beneficial for your website SEO in many ways. It helps your website to rank well in the SERPs through appropriate keyword usage, backlinking, webpage indexing by regularly uploading blogs on your website, and so on. If you have been using blogs, then it’s great. But have you ever taken a look at the blogs that were written a long time ago? Are they still ranking on the SERPs and aiding your SEO? If not, then here’s how a content writing agency recycles blogs in order to boost a website’s online presence.

Refurbish Blogs

Data-driven blogs that focus on stats and facts to make a point will eventually become outdated. With time, trends change, and so does the preferences of the people. If you created a stats-heavy blog a few years ago, it is necessary to rework on it and add information that is relevant for the current year. Many marketers and huge content writing agency gurus preach this and keep updating and refurbishing old blogs to keep their content up-to-date. 

Convert to Slides

Content can be impactful in any form. If you have an old blog with useful information, why not recycle it to create some other type of content such as slides. Slide shows include images and written content to keep readers interested and informed. Also, you can easily publish these slideshows on platforms such as Slideshare and increase your content visibility by linking back the slide show to your original blog post.

Create Infographics

Here is exactly what makes a good infographic.

Image source: https://www.flickr.com/photos/dashburst/8448339735

Not everybody is a fan of reading articles and blogs. Some people look for super-quick solutions in the forms of snippets and images. Now your old blog may rank for such users, but it may not get the attention that you need. So for such users, why not reform this blog into an infographic. An infographic is a single image that has information in a graphical format for quick and easy comprehension.

Use in Video Marketing

Pushing the idea of creating slides a little further, you can also recycle your blogs into a video format. Video marketing started off with bigger brands but now more and more content agencies and marketers are using video marketing as it is known to help a viewer retain 95% of the message compared to a 10% message retention provided by written content. Plus there are many other benefits of video content such as better customer retention, improved SEO and more scope to deliver your marketing message. Making videos out of blogs is easy. You can create simple tutorials, whiteboards or graphical animation as per your wish.

‘Recycle, repurpose and reuse’ is a motto that should not only be restricted towards making your environment a better place but also your website blog. So get rid of outdated information and recycle your blogs to revive the information your business shares on the internet.