What do most B2B and B2C entrepreneurs aim for? A general answer to this is more sales, more leads, more and more customers, and huge profit. But, is that all? Today, when entrepreneurs are asked what they wish for, they have an addition to the list – website traffic!

In today’s digitized world, having an online presence is a must. Those who don’t have a website may end up losing a lot of business. But, just having a website alone will not lead to growth and profit. If people fail to visit your website or get enticed by it to buy your products or services, then having a website is of no use. The buzz word that answers the struggles with website traffic is B2C or B2B content marketing. While this is true, there are several effective ways to boost website traffic. Let us take you through them – 

Web Traffic

Image Source: Joe The Goat Farmer, (http://joethegoatfarmer.com/), Flickr

Adopt SEO

Does your website load very slowly, is it not mobile friendly, or the navigation is quite complicated? In this era of instant gratification, a website that loads at a snail’s pace or is complicated to navigate will not be entertained. SEO or search engine optimization can help you with all your website traffic woes. Optimizing your website as per the search engine algorithms increases its ranking and visibility. Typically, when searching for Google people don’t look beyond the first page. Considering this, optimizing your website is extremely vital. And, how do you do that? Google has several parameters to rank websites on the basis of SEO including quality of your site, backlinks, informative content, etc. You can offer a user-friendly website, i.e. offer easy and speedy navigation and optimize it for different gadgets. Apart from this, you can offer informative content, use the right keywords (related to most search words), and add enough backlinks to enhance your SEO efforts and get your website rank on top of the search results. Once your website is featured in the search results, you will see an increase in your web traffic.

Offer Valuable Content

What is the major reason behind the usage of internet? The answer is information! Whether it is some product, meaning of a word, or details on a particular topic, people use the internet to find solutions. That’s where content marketing steps in. Posting content consistently not only improves your SEO but also has the potential to place you as a go-to source for information – resulting in increased website traffic. Identify your target audience, their problems, and what they wish to see more of. Give out solutions and information in a mix of content forms like blogs, infographics, research papers, video tutorials, and more. Make sure you use catchy headlines, insert the right keywords, and have internal links in your content.

Go Social

Apart from having a website, the next place where you must be present is social networks. Everyone is on social media today. It plays a major role in boosting your presence and increasing your website traffic. There are various social media networks, but not all may be apt for your business. Identify the ones where your business will gain more popularity. For example – a financial consultancy will benefit a lot from LinkedIn, while a home décor or design business may benefit more from Pinterest, Facebook, and Instagram. Once you identify it, make your presence felt by posting content consistently and being responsive. When commenting, you can add links to your blog to guide people towards the needed information.

Advertise

Advertisements have been known to boost awareness and sales. What better than this to improve your website traffic? While advertisements can burn a little hole in your pockets, they can prove to be highly beneficial in boosting website traffic. Utilize the benefits offered by paid search and social media advertising. When strategizing understand your goals and keep in mind your budget. Ask yourself – Is traffic my only aim, or am I looking to boost sales? This will help you choose the right keywords for your ads to attract more traffic and fulfill your goals.

If you are struggling with low website traffic, then utilize these measures to improve it. B2C and B2B content marketing are known to cover most of these factors. Whether it is SEO, online advertisements or social media marketing most of the tools required to increase web traffic revolve around content. So revamp your content marketing strategies or call us and we can help you end your website traffic woes.