When it comes to blogging for business, there are many questions that need to be answered. Firstly, why should a business blog? Secondly, how often should they do it? Let’s begin by answering the first question. In recent times, we have heard the buzz around content marketing, SEO, and social media marketing. Blogging is a potential marketing tool and falls under content marketing. Content writing companies actively work toward creating interactive and interesting content for their clients. This, in turn, gives them a strong digital presence, increases their website traffic, and as a result, there is a sharp rise in the number of leads generated. Apart from the marketing aspect, blogging also gives companies the chance to educate their target audience about various issues. In a way, it enables them to provide their existing and potential customers with solutions to their day-to-day problems.
To achieve the benefits of content marketing and blogging, it is imperative that you go about the process strategically. The frequency of your blog posts can be a deciding factor in the overall success or failure of your content marketing efforts. Let’s explore this thought further.
Simple logic tells us that the more we blog the better it is. But are things really that simple? Well, different marketers have different opinions on this matter. However, we shall restrict our focus on relevant facts and figures to arrive at conclusions.
Let’s understand why is it important for companies to blog before we uncover the ideal frequency for posting blogs.
Why should your business create blogs?
Blogs give you the golden opportunity to increase the number of keywords you rank for. In effect the more keywords you have, the more web traffic you will attract. It also gives you the chance to build links. If you write interesting and informative content, then other websites will link your site to the content they post. This, in turn, will increase your digital visibility and your SEO. Lastly, blogs give website visitors something to look forward to. It gives them a reason to come back to your website. And, most marketers in content writing companies would agree that it is easy to retain an existing customer over attracting a new one.
The effects of consistent blogging for businesses
Monthly blog posts affect inbound traffic
According to Hubspot, companies that published 16+ blog posts every month got almost 3.5x times more web traffic than companies that published between 0-4 monthly posts. This applies to both B2B as well as B2C companies.
This is how your blog posts would improve your performance!
No wonder, that nearly 53% of global marketers say blog content creation is their top inbound marketing priority. Time and again various studies have correlated a spike in web traffic to the increase in the number of blogs posted in a particular time span. According to another HubSpot study, 75 percent of their blog views and 90 percent of blog leads came from older posts. With the help of this data, we can conclude that relevant and engaging content can increase value over time, thereby increasing your SEO.
The frequency of monthly blogs can affect lead generation
The biggest reason for frequently posting compelling and informative content is its correlation with the number of leads your business generates. One of the Hubspot studies says that companies that published 16+ blog posts per month got about 4.5X more leads than companies that published between 0 – 4 monthly posts. Take a look at the screenshot below.
Based on the above information, the ideal number should be a minimum of 16 blogs per month. This is again an estimate based on the facts and figures discussed above. Factors such as company size and the type of business also have a bearing on the minimum requirement of blogs every month.
Worried about not being able to manage content creation? Well, simply approach a content writing company to do the job!