In the digital era, every organization is using social media for business to build brand awareness and generate leads. Similarly, real estate businesses can utilize social media platforms like LinkedIn to maximize their lead generation. Also, LinkedIn enables you to build professional networks and find prospective clients. With 250 million active users per month, LinkedIn can exhibit untold potential in allowing users to develop countless professional connections. Additionally, studies have shown that LinkedIn is 277% more useful in lead generation compared to other social networks. Hence, LinkedIn can be an effective platform for using social media for business. If you are a realtor who’s exploring different techniques of social media marketing using LinkedIn, then this would be a great place to start. 

Creating necessary pages

While developing a LinkedIn profile for your real estate business, ensure that you have created a company page and a showcase page. These pages will display the necessary details about your business to your prospective clients. You can also add areas of expertise and certificates to your company page. Also, a showcase page can be used as an extension to your company page. With a showcase page, you can highlight specific products and update users about the latest news related to a product. A showcase page can also be used to post listings that can be displayed in your followers’ feeds.

There is a wide variety of things that can be marketed on LinkedIn

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Sharing engaging content

A great way to develop your network is creating and publishing relevant content on LinkedIn. For this purpose, you can post different types of content such as blogs, newsletters, infographics, and videos about market advice, neighborhood news about certain properties, and remarkable recent closings. By posting content consistently, you can engage existing and prospective clients as well as boost the SEO ranking of your blog or business website. In this manner, you can attract more visitors to your website.

Building connections

LinkedIn is a great platform for developing professional connections with your current and prospective clients. To build professional connections, you can start by creating or joining groups that contain like-minded individuals, who are a part of the real estate industry. However, many groups are closed, where you need to send a request for joining them. 

You can search for different groups by name and industry or by using local keywords from the homepage. For instance, you can look up the top search results for your city and observe which groups are displayed. After joining a group, you can connect with people who are not a part of your network with the help of InMail credits. You can use LinkedIn groups to their maximum potential by strategically joining groups that are suitable for your business.

Along with joining groups, you can send private messages to prospective clients. Private messaging can help you build business relationships with your current and prospective clients. In this manner, you can also connect with more clients by asking your existing clients for referrals.

Gaining insight with analytics

Every activity done on the company and showcase pages is compiled to generate detailed analytics on LinkedIn. Using LinkedIn’s analytics tools, you can gain insights into clicks, links, impressions, and audience interactions with your posts. With such detailed analytics, you can understand which type of content is appreciated by your followers and which ads help you obtain more followers. Analytics can also help you identify trends on LinkedIn, which can allow you to alter your social media marketing strategy. Carefully analyzing LinkedIn metrics will help you generate more leads and effectively utilize social media for business. 

After understanding the technicalities of using LinkedIn for business, you need to create an effective marketing strategy and allocate budget for paid ads. However, developing and executing a social media marketing strategy can be quite complicated. Hence, outsourcing these tasks to a digital marketing firm like Spacebar can simplify multiple tasks and allow you to utilize social media for business effortlessly.