Trends in Content Marketing – Go with the Flow!

Almost 75% of B2B and B2C marketers today use content marketing in their overall marketing strategy. So it’s important for brands to do things differently to stand out from the competition. Content marketers need to evolve with these evolving trends and adapt the new strategies in their plans. Let us have a look at some of the latest trends in content marketing. 

Short form videos 

Everyone watches at least one video a day, regardless of the platform. Today, video content has become a popular way for businesses to express their brand, services or values. These videos are often used on social media platforms like Instagram and Snapchat and are designed to be easily consumable and highly engaging. They often incorporate elements such as music, animation and text overlays to grab the viewer’s attention. Short-form videos can be used to promote products or services, showcase company culture, or provide educational or informative content. They are a great way to increase brand awareness, drive engagement and boost conversions. 

Empathy and people-centric content 

At Spacebar, we always say, ‘Marketing is a paradox’. For your marketing strategy to be successful, you need to stop marketing and start connecting with people. Creating people-centric content is important because it helps to establish a connection with your audience and make your brand more relatable. When you create content that is centred around the needs, interests and pain points of your target audience, you are more likely to capture their attention and engage them. People-centric content can also help to build trust and credibility with your audience, which can lead to increased brand loyalty and conversions. Creating people-centric content can also help you better understand your audience, helping you improve your overall content strategy and marketing efforts.

Value-driven content marketing strategy 

When you create content that is centred around the value that you are providing to your target audience, you are more likely to capture their attention and engage them. This kind of content, i.e., value-added content, is typically focused on educating, informing and solving problems for your target audience rather than solely promoting your products or services. Value-driven content can also help you build credibility and trust with your audience, which can lead to increased brand loyalty, customer retention and conversions. 

AI and the Metaverse 

Today, the possibilities of AI are unprecedented, and with 51% of marketers already piloting or scaling AI technology, content creation is only the beginning. The latest trend in content marketing is leveraging AI for tasks such as keyword research and analytics. For example, AI-powered tools can be used to analyse data on audience behaviour and preference and create creative and unique recommendations for the content you want to publish. Moreover, AI-powered tools can be used to create personalised and targeted content, which can help increase engagement and conversions. And as far as the technology in content creation goes, the Metaverse will be the best immersive and interactive experience your audiences could find. 

The latest trends in content marketing are enabling enhanced content to reach their audiences, either through technology, personalisation or both. Even you can be a part of the flow by adapting these trends in content marketing strategies for your brand. Just ask the experts at Spacebar how we do it, and become the content marketing king of your industry!