The science of content marketing in India is the most used and becoming popular than ever before. If you look around, you will see every individual and business is trying to understand and master the art of content marketing. According to the Annual Research done by Content Marketing Institute in 2015, 86% of B2B marketers and 77% of B2C marketers use content marketing to boost their online presence. But, out of these statistics, there are only a few who exactly know what they are doing and what they must do to consistently gain fruitful results. All the rest of marketers are simply shooting arrows in the dark and trying various trial-and-error content marketing techniques. Here are two major Indian brands consistently excelling in the Indian content marketing industry.
Some brands successfully using Content Marketing
Amul
Content marketing by Amul
Image source: flickr.com/photos/amit-agarwal
We all know how bold and relevant Amul has been ever since it has started advertising products on various latest social, entertainment topics or any other matters. The dairy product brand has always been popular because of its quirky and creative way of marketing and smartly correlating marketing tactics to the popular topics. They create content for their posters, hoardings, and social media platforms that are loved by one and all. Amul is the best example of an Indian industry outperforming with the help of content marketing.
Limeroad.com
Another example of well-planned content marketing in India is of the fashion e-commerce brand Limeroad. Along with providing the trendiest clothes and accessories, this brand uses its website and mobile application to educate its customer base. With the help of fashion-related blogs, they make content marketing their best tool to attract more readers/clients. Not only this, Limeroad has this feature of “complete looks” which is loved by men and women of all age groups. The looks show the best attire and accessories combination worn or suggested by the celebrities that common people might want to follow.
Why Indian businesses need Content Marketing?
As mentioned, 86% of B2B marketers report that their organizations are using content marketing techniques. They also mention that 70% of them are creating more content than they did one year ago. This is a proof that companies and organisations are understanding the significance of content in their businesses. Businesses have started realising that consumers need content that is useful and customized to their interests , and content that educates them in a certain way. If businesses fail in providing such content, the potential and even existing customers will move away searching for the same from competitors. Hence, Indian businesses are adopting content marketing in order to increase their clientele.
In today’s digital era, content plays a significant role. The content nowadays is just not about the textual posts you see on the social media or information-laden web pages. Content has taken new forms and faces. From infographics to videos, content is crossing all the borders to make your marketing appealing. Another very popular form of content marketing is providing product and service reviews. Indians prefer in-depth information and that’s why they look for more and more reviews on products and services before actually buying them. This way written and spoken reviews become an aspect of content marketing.
Content marketing in India is massively increasing. Every business benefits from different content marketing techniques . So why lag behind in the competition? Create the best content marketing strategy with the help of Spacebar. We can provide crucial insights of each tactic for your business and help you pick the best suited ones for maximum success.