Spacebar is known for the unity among its employees

Spacebar’s First Offsite – Done Right!

on its first ever offsite trip to YMCA, Nilshi. It took a lot of efforts by Alpana and Swati (Our Human who manages the Resources) to make it happen. So what compelled Alpana to take her monkeys into the jungle? Well, Spacebar completed five years of saving the world from bad content and to mark it as a special year, she decided to take the monkeys into the greenery and teach them a couple of things. Now with only one human (Swati) and Alpana herself to manage the monkeys, they needed a third set of hands. Now that’s where Carlos (YMCA instructor) steps in. With Carlos on board or rather a bus, the Spacebar team set off for their first ever offsite training.

A content writing company knows

Why content writing is important for businesses?

What is content to be precise? Content is information, and there are multiple ways in which this information can be presented to you. Some major types of content typically created by a content writing company these days include blogs, articles, images, infographics, whitepapers, SlideShare content, etc. The good thing about these types of content is that it enables you to connect with different types of audience based on their preferences. This not only helps you to portray your creativity but also profit your business. Talking about communicating and pursuing audience with content, let us have a deeper look into how content writing is necessary for businesses.

Content marketing by creating a page on Google My Business

How to choose the right content marketing agency

Regardless of what business you run – you need content. You need content for:

Brochure
Social Media
Blogs
SEO
Video content
Infographics
Emails
Any element that requires some form of communication (especially B2B content marketing communication) – needs content. Hence, it makes sense to hire a content agency. That would bring you to the next question – How do you choose the right content agency?

Choosing your marketing style

When you deliver content solutions – and not just content writing services – to your clients, you dive into other aspects of their business such as social media, SEO and digital marketing. And you notice how difficult it becomes for businesses to choose their marketing style. If I had to write a book on Marketing in 2014 for Dummies, I’d segregate all kinds and forms or marketing into two simple buckets:

How to stay motivated when you are a lone employee in a start up

Before businesses go big, before businesses become MNCs and before businesses start dolling out money, there was just one person. A lone entrepreneur trying to get an idea working and get a business rolling. When Apple first started in a garage, at least Steve Jobs and Steve Wozniak could support each other. You, on the other hand, have to bare the burden on your own. Creating a successful business is just like climbing up a mountain. It is a step by step process which is very difficult and at every moment, part of you wants to call it quits and at times, you may have almost reached the peak. So how do you keep yourself motivated and continuously push yourself to not give up on your dream?