Social media marketing agency

How to Get More Comments on Your Social Media Posts?

Digital Marketing, SM, Social MediaLeave a comment

Social media is more than just a tool to connect people across the globe. In recent years, it has emerged as a platform to connect businesses with their existing and potential customers. Social media is a boon to businesses as it helps the business to connect with a customer immediately. Communication usually takes place through messages or comments sections. The interaction gained through comments comes in handy as social media platforms feature posts that have a good number of comments. So if want to get more comments on your posts and increase its visibility on social media, here are a few things to keep in mind.

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7 Tips for Writing Good Email Newsletters

Content marketing, Content writing, Digital MarketingLeave a comment

According to Rajan Anandan, India is one of the fastest growing internet countries. With limited email marketing companies and content writing services in India, the email industry has a huge opportunity to generate revenue for any business. It is easy to create emails that people actually look forward and reduce the unsubscription rate of your emails. In email marketing, email newsletters are widely read, loved, and tweeted about regularly. If you want to write some good email newsletters, here are some tips to help you get your business closer to your target audience and build up a subscriber base.

social media marketing agency

3 Types of Posts You Should Avoid on Your LinkedIn Business Page

Business, Digital Marketing, SM, Social MediaLeave a comment

Among all the social media platforms out there that are popular in the mainstream, LinkedIn is the one that is least like the others. In fact, calling LinkedIn a social media platform won’t be entirely accurate. LinkedIn is more of a professional networking platform that businesses and professionals use to connect with each other, unlike Facebook or Instagram which are designed to enable friendly, social interactions. This makes it the most ideal platform for running B2B campaigns, while others are more B2C-friendly in terms of marketing.
Since it is so different from the other social media platforms, it stands to reason that the kind of content posted on LinkedIn should also be different. While there are limitless ideas as to what you can post on LinkedIn, there are certain kinds of content that you should steer clear of to make a good professional impression through your business page. Thus, if you’re a B2B company like a social media marketing agency or an accounting firm, pay attention. Following are three types of posts that should never make it to your LinkedIn business page:

social media marketing agency

Key Metrics that You Should Consider to Evaluate Your Social Media Posts

Business, Digital Marketing, Social MediaLeave a comment

What started as a medium to help a group of friends connect, soon became a medium used by businesses to spread awareness about their products and services. I am talking about social media platforms. How quickly have businesses adapted to the idea of using social media to not only post about their products and services but also to use it as an advertising platform. These businesses are not just large organisations. Over 50 million small businesses with or without the help of a social media marketing agency use Facebook alone to connect with their customers.
With so much importance given to the usage of social media for marketing, you need to be sure that your efforts in social media marketing are showing results. To identify this, you need to pay attention to the following key metrics to evaluate your social media posts.

Social Media Marketing Agency

6 Engagement Metrics to Measure Your Social Media Performance

Content marketing, Content writing, Digital Marketing, SMLeave a comment

One of the reasons why a social media marketing agency loves its job is that it gets to use some of the simplest tools of marketing – social media platforms. These platforms also let an agency conveniently track and measure the engagement on every post or tweet. Nearly all social media platforms come with helpful dashboards where you can read and calculate all kinds of engagement data.

content writing agency

5 Tools a Content Agency Must Use

Content marketing, Content writing, Creativity, Digital MarketingLeave a comment

If you have worked as a content writer with a content writing agency, then you may be well aware of the different content tools that are used. These tools are extremely beneficial and almost every seasoned content writer would prefer using at least some of them if not all. The tools that are used by content agencies usually consist of writing tools, plagiarism checker tools, social media tools, SEO tools, etc. Let’s take a look at them in detail.

B2B Content Marketing

How Many Keywords Should You Use for a Page?

Business, Content marketing, Digital MarketingLeave a comment

Sometimes, search engine optimization (SEO) may seem very complicated. You need to think about your marketing strategy, backlinks, web page design, metadata, HTML, and more importantly- keywords density! Keywords are one of the only ways for search engines like Google to understand the relevance of your website. These search engines have gotten smarter by using hundreds of signals to rank the relevance of your website. So how can you use those keywords on your website? How many should you target? Should you just use multiple pages for every single keyword? Or do you just stuff the keywords all over the website? Let’s talk about the proper keyword usage and how to target them in your content to help you provide the right answers to such questions.

Social media for small business

Tips to Optimize Your Social Media Profile

Content marketing, Content writing, Digital MarketingLeave a comment

Long gone are the days when people were satisfied with in-person retail experiences alone. Today, if businesses wish to build brand identity, reputation, and loyalty, the only choice left is exposed to their work online, identify leads, and increase sales. For developing and maintaining a healthy following, as per the requirements and demands of millennials and centennials, using social media for business is mandatory. Thanks to the dozens of niche social media platforms out there!

Content writing agency

How to Measure if Your Marketing Strategy is Successful?

Business, Content marketing, Digital Marketing, IDM, Social MediaLeave a comment

A marketing strategy is formulated with the idea to keep moving forward and make your business successful. You will think of all the possible outcomes before you choose a strategy and implement it. But not every strategy is profitable in the first go. Some take a step back before giving you the desired outcome. To be able to identify such setbacks that end up in bigger successes, you need to measure how your marketing strategy is progressing. This is what I plan to cover in today’s article to help my fellow content writers working in a content writing agency, know when to stop their marketing efforts and when to keep going on.

Content for website should have a homepage!

6 Pages that Your Website Should Have

Business, Content marketing, Content writing, Digital MarketingLeave a comment

In the digital era, every business needs interesting content on their website. But, like multiple business owners, you might be wondering which pages you need to add and how can you create interesting content for website. You need to present engaging content to your audience as an average reader stays on a website for 15 seconds only. Therefore, you need to analyze the bounce rate of your website with the help Google Analytics Dashboard. One of the multiple factors that affect the bounce rate of your website is the content. Hence, content is a necessity for your website.