Learn about the metrics to check, track, and analyse brand health Brand Health. Relatively simple to decode what it should mean: the health of your brand. But this is too simplistic, of course. Brand Health is an umbrella term: a collection of measuring metrics that essentially analyse how much your branding contributes to achieving your…
As digital marketers, we always rethink the content we produce. We analyse whether the target audience would relate to it or find it dull and boring, or in some cases not comprehend the message at all. We teach amateur marketers how to ideate simplified content for a larger audience demography. But what if we told…
Community-based marketing began decades ago through traditional marketing techniques like setting up stalls in local events or advertising in college fests. Cut to 2020 and marketing is now infused with technology where all behaviour can be monitored in clicks and swipes.
The strong wave of COVID-19 has hit almost all the industries. After months of lockdown, the “unlock” and “begin again” situations resemble a silver lining to the dark clouds that we were covered with. Central and State governments are lifting the lockdown with various SOPs and guidelines. But easing the lockdown doesn’t mean businesses will…
What is the first thing you do when you see a piece of content in a foreign language? You use the Google Translator online, or the Google Translate extension does the job for you, right? This process is commonly known as translation. But what if we told you that what you really get is transliteration or transcription and not a true translation? Aren’t you confused already?
Are you an entrepreneur? Does your business have an online business card? Having an online business card is like having a proper online presence that informs the audience about your business. The most important type of online presence you can have is a business website. In today’s digital era, having a business website is more important than having a physical office space. You know why? Because today if someone hears about your business, they aren’t going to come and check your office location. Instead, they will try to find your website online. Having an online business website goes a long way in building trust in the minds of your target audience. But just having a website is not enough. As your website is your online business card, make sure it has the following key elements suggested to make it a high-quality website.
I see the potential bias in my answering this question, since I run a content writing agency (one of the best ones in Mumbai, if I may say so myself, cough cough). So, let me attempt to remove some of the sharp edges of that bias by using the ever so credible Google as my trusted partner. I love examples, so in this blog post, I’ll use real-life Google search results to explain to you why blogging is still extremely relevant, under what circumstances, and what’s in store for the future.
Before I started working for a B2B content marketing agency, I thought good writing was all it took to rank articles on Google’s first page of search results.
I used to think SEO and PPC are pointless mumbo-jumbo thrown around by the SEO team to confound their bosses and ensure they aren’t deemed surplus to requirements.
All I knew about SEO (Search Engine Optimization) was that it is the process of making your content rank at the top of Google’s search results. And that PPC (Pay-per-click) is an advertising model where you pay for every time someone clicks on your promoted content or online ads.
When I started my career in B2B content marketing, I found out that they were exactly what I thought they would be — minus the pointless-mumbo jumbo bit.
Turned out, SEO and PPC are, in fact, among the most important aspects of content marketing, secondary only to the quality of the content you put out.
Search engine optimization and pay-per-click advertising are two sides of the same content marketing coin. They are different ways to achieve the same objective — delivering your content to the right target audience.
So, how do they differ?
In the old days, even before the radio waves were discovered, which are now like the dark ages for us millennial populace, the social media which we know today was just the word of mouth and paper parchments. People persuasion, which we now take up to our Twitter profiles, used to happen through people who were known as heralds – the people standing on the pedestal with the common event calendar and announcements from the crown. Businesses would pay them every time they brought in something new for the masses. The heralds or influencers would then reach the people for them. While some would flock to the store, others would turn a deaf ear. The only measurement of ROI on the herald was the amount earned on the day the herald spoke. Although there was no need for further details, measuring your influence would have been easier back then. Today, the influence has been loaded up on social media for business and your audience has a lot of ways in which they react to your message for them. So how do you know if you’re doing well when you’re the herald yourself?
Social media for business is used by entrepreneurs to promote their content and facilitate increased customer engagement with their company. If you consistently post on social media to build your brand, it may be necessary for you to keep a few things in mind first.