B2B Content Marketing

Your B2B Business Needs Content Marketing! Here’s Why

People, especially experts often say that B2B content marketing is a must. They mention that content marketing is a B2B marketer’s secret weapon. Plus, you’ll find countless articles on the Internet listing the smart and successful tactics to drive your business with B2B content marketing. As a newbie B2B marketer, do you know why content is so much stressed on? According to HubSpot, a whopping 96% of B2B buyers want content with more input from industry thought leader. But this is not it. Listed below are some practical upsides of leveraging content marketing for B2B businesses.

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What makes the best thought leadership content (Hint: it’s not research)

Finding good (let alone great) thought leadership content online is — cliched as it may sound — like finding a needle in a haystack. And because such content is so rare, the individuals (think Bill Gates’s blog writing project) and companies (think McKinsey) that do publish such content are held in high regard by everyone. Not only the mainstream audience but even business owners and leaders, the movers and shakers in various industries stop and listen (or read) when such sources publish something new. Many such leaders even base their major business decisions on the ideas and insights they gain from reading good thought leadership content.