Content marketing is used as a component of most marketing strategies today. Be it architecture, food, pharmaceuticals, or movies, marketers are making it a point to include content marketing in their strategy to a successful campaign.
With the success of content marketing in India, so many content startups have sprung up. When you think startup, you’re probably thinking of one of the following:
A bunch of people working out of their friend’s bedroom (this is India and nobody works out of their garage, so get that image out of your head)
Or a swanky office, full of colourful stuff, with a CEO who makes 30 lakhs annually (VC-funded, of course)
Well, so then Spacebar hasn’t been your typical startup as the term is defined today. It was never meant to be.
Content marketing in India is a core marketing aspect that all businesses must perform – even if you are a small business. Content writing is an over-arching word that identifies different types of writing. The purpose of this post is to simply cover the top ones and understand how can it assist your content marketing in India.
The future of marketing is going to be all about content. Content is transforming the way businesses interact with customers, and customer loyalty and trust demand it. The rise of social media has only aided this progress, with customers including your business in their ‘social’ circle.
Creativity plays a significant role in making your content marketing campaign successful. Almost every business is into content marketing and so customers are bombarded with excess information. In order to stand apart from this clutter, your content should be unique and creative from your competitors. Here are 4 examples of companies having creative content marketing in India.
With as many as 89% of B2B marketers using content marketing, the industry is booming. Most users find it easy to think of memorable and successful B2C content marketing campaigns, rather than B2B content marketing examples. This maybe because B2B content marketing is presumed to be dull and boring.
Content marketing can be simply defined as your quality of communication. It is not a separate medium by itself, rather effective B2B content marketing blends in and enhances your business communication. B2B content marketing is present when you build your website, run an email marketing campaign, build a social media presence, or launch an ad campaign. Your business needs content marketing and you should not avoid it.
Every Friday, we have a (supposed) creatively fulfilling activity here at Spacebar. Normally, we have writing prompts, but today we decided to do it a little differently.
A series of unforeseen events that have truly and really occurred in Spacebar office, in an alternative universe. As narrated by Alpana Mandal.
So after my post about the life of a writer, I still managed to keep my job! Whee hee! That means I have had another month of clients, projects, deadlines, themes, voices, blog language, Canadian English, English English, Indian English,strange Google searches, online shopping, late nights and this month, a life changing attack of cockroaches. And she lived to tell the tale.