Online marketing is at its peak with a number of businesses running in the race to make their brand stand out on the internet. And why not, today a majority of the masses use the internet. This has made online marketing a necessity more than a choice for businesses.
When you plan a content marketing strategy for your company, the website is the first thing that might come to your mind. Almost every organization has a website which communicates with its audience and conveys information about the company.
Here’s what happened in the last 5 years.
Obama is re-elected as President for the second term,
Rover Curiosity lands on Mars, successfully.
Narendra Modi is elected as Prime Minister,
ISRO’s Mars Mission reaches Mars,
Trump becomes the President of USA
You are a chief executive officer of a general insurance brand, or you may be a lawyer specialising in corporate law. But, what more? This is a typical scenario when an individual sets out to summarise themselves in a few sentences.
Do you wake up in the morning and feel like going back to bed? Are you avoiding your office because you cannot take the pressure of work anymore? Working all week long can be tiring. If only there was an antidote to fight this urge to throw your computer.
For those of us who are living in the 21st century, the immense power and far-reaching capabilities of the digital media are a known fact. One of the consequences of the growing power of this medium in metropolitan areas is that several budding and established writers have found a viable platform to pen content on a range of issues.
In social gatherings and in chance meetings, I couldn’t help but notice a relatively poor understanding of the profile of content writing in Mumbai. It’s hard to blame them; the profile of a content writer isn’t particularly easy to define; hence the uncertainty. Funnily enough, I myself struggle to explain the nature of my work…
Think you’d be a good content writer? Well, content writing is not an easy job. Every day brings a new challenge. The challenge of understanding topics, which they haven’t ever heard of, showcasing creativity in their content, to name a few.
Believe it or not, being a content writer is not some inherent talent that you’re born with. While content writing does require some art, here’s the truth – anyone can be a content writer, you just have to learn the right skills.
As I start my work on this article, I am beginning to realize the enormity and ambiguity of the task ahead of me. It’s probably biting more than you can chew. The topic is polar enough to invite a million politically charged opinions, not to mention the moral compass of this title is questionably tilted.