Your B2B Business Needs Content Marketing! Here’s Why
People, especially experts often say that B2B content marketing is a must. They mention that content marketing is a B2B marketer’s secret weapon. Plus, you’ll find countless articles on the Internet listing the smart and successful tactics to drive your business with B2B content marketing. As a newbie B2B marketer, do you know why content is so much stressed on? According to HubSpot, a whopping 96% of B2B buyers want content with more input from industry thought leader. But this is not it. Listed below are some practical upsides of leveraging content marketing for B2B businesses.