Social media for business has introduced us to IGTV

What you should know about IGTV

Business, Content marketing, Content writing, Digital Marketing, Social MediaLeave a comment

Every time I update the apps on my smartphone, I am astonished to see the same apps with more attractive interfaces, fewer bugs, and newer features. A few days back, when I opened my Instagram account, I was astounded to see a new avatar of Instagram. Instagram had come up with IGTV (Instagram TV) for us! I was curious to learn how this new feature would make Instagram more fun for individuals and more profitable for businesses. We’re aware of how numerous brands are making the most out of social media for business, but I was confused as to how IGTV will help in this direction. Hence, after thorough and in-depth research, here’s what I found out about IGTV:

Technical content writing requires extensive focus.

Difference between tech articles and normal articles

Business, Content marketing, Content writingLeave a comment

So, I’ve been thinking about this for a while now. By ‘a while’ I mean ten minutes. And by ‘thinking’ I mean Googling. What’s the difference between a tech article and a normal article? As far as I know, nothing. Having written quite a few of both, normal and tech article (and pretty good ones, mind you), I can assure you that there is absolutely no difference between normal and technical content writing. Except maybe for the tone. And the research required. And the audience. And the purpose. Well, come to think of it, there just have some differences between tech and normal articles, after all. Let’s explore these differences:

Content Marketing Vs. Content Writing

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It is common to find a content writing agency in the major metropolitan areas of the world today. Such content writing agencies rely on the art of using words to achieve their commercial objectives.  They employ thousands of people who have good command over various languages. Content writing is of several kinds. Content marketing specialists serve purposes which are different from the purposes served by content writing specialists. To achieve success, content marketers use various measures.

Spacebar

My Amazing Spacebar Experience

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This is my story – the story of my journey from just-any-other-writer to being a content writer. My journey of correcting my language issues from “discuss about” to “discuss”. This story is about the 21 months I spent at Spacebar, with Spacebarians. This story might seem boring to some. But people who were significant parts of my journey will (mostly) feel happy after reading this.

A content marketing agency, abides by the cycle of marketing.

Steps in the Process of Content Marketing

Content marketing, Business, Content writing, Digital MarketingLeave a comment

At its core, the process of content marketing is about telling a story. For an author, the act of coming up with a story, its plot, its characters, and its setting is all rooted in the abstract. However, a content marketer must go about the process of storytelling in a different manner. A content marketer must consider the nature of their business or organization, the category of its products and services, the reality of the market conditions, and the preferences of its intended customer base before they begin to tell a story. By that logic, a skillful content marketing agency must be able to help multiple businesses and organizations tell the story of their services and their journey. But remember, it’s all business after all. So, here’s how it’s done.

Content writing companies prefer to look like this!

How often should a business write blogs?

Business, Content marketing, Content writingLeave a comment

When it comes to blogging for business, there are many questions that need to be answered. Firstly, why should a business blog? Secondly, how often should they do it? Let’s begin by answering the first question. In recent times, we have heard the buzz around content marketing, SEO, and social media marketing. Blogging is a potential marketing tool and falls under content marketing. Content writing companies actively work toward creating interactive and interesting content for their clients. This, in turn, gives them a strong digital presence, increases their website traffic, and as a result, there is a sharp rise in the number of leads generated. Apart from the marketing aspect, blogging also gives companies the chance to educate their target audience about various issues. In a way, it enables them to provide their existing and potential customers with solutions to their day-to-day problems.

A content marketing company never takes SEO lightly.

4 things to include in your content

Business, Content marketing, Content writing1 Comment

Writing awesome content is a choice. You can choose to put your time into creating great content and building a prosperous brand. But, have you ever thought of what are the basic things that can make your content interesting and beneficial for your business awareness? Putting in the time and delivering blogs on a timely basis alone doesn’t help. There’s more to content than just consistency in putting it up on your website and other platforms. No doubt, businesses prefer hiring a content marketing company! You should know about certain things that are essential from an SEO and business point of view if you want your content marketing strategy to succeed. In this article, we will discuss four aspects of content marketing that can help you make your content interesting and appealing to the readers.

A content writer in India needs to constantly improve his writing skills.

How to improve writing skills?

Business, Content marketing, Content writing, CreativityLeave a comment

If you are a content writer in India, you are well aware of the diverse range of audience that would be reading your content. You need to develop your writing skills so that you can write all the different types of content for everyone. For instance, some articles may require a casual tone, but others may need a professional language. Therefore, to enhance your skills to write different kinds of content, we have listed some writing tips for you.

Social media for business helps in increasing revenue.

Latest trends in social media

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The growing popularity of social media for business has helped companies to reach and influence their target audiences better than ever before. Today, every other business that comes into existence has a team deployed to handle social media activities. Social media marketing has helped companies reach the apex. But, if you think that being present and being active on these platforms is enough to create brand awareness, then think again! Businesses not only make optimum use of social media platforms, but they also leverage the latest social media trends to their advantage to boost brand recognition. In this article, we’ll share some social media trends doing rounds in 2018.

Content writers in India can be brand journalists.

4 types of writers

Business, Content writing, Creativity, ResearchLeave a comment

If you run a company, there will be a situation where you will want to hire a content writing agency for a writer to create and/or curate your content. And worry not; there are many companies which provide content writers in India for different types of content. For an untrained eye, all writers seem to do the same job. But, every writer has a different style of writing, a specialty that they excel in. Content writing companies do help in selecting the best writer for your project, but it is always good to have an idea yourself to choose the best fit for the task at hand.