Challenges that content marketers face
Consumers are getting smarter. A catchy tagline or a well-made advertisement studded with celebrities doesn’t help in selling products as well as it did before. People want to know more about a product and the brand that’s selling it before they buy. And that, probably, I feel is the reason for the growth of content marketing in India, and the world in general, too. But as the practice and efficacy of content marketing continue to grow, content marketers do face certain challenges, in addition to the perpetual challenge of creating content that is not as pushy as an ad, yet not as dry as Facebook’s privacy policy. Read on to know what those challenges are and how to go about addressing them.