Content writing services

What makes the best thought leadership content (Hint: it’s not research)

Content marketing, Content writing, CW1 Comment

Finding good (let alone great) thought leadership content online is — cliched as it may sound — like finding a needle in a haystack. And because such content is so rare, the individuals (think Bill Gates’s blog writing project) and companies (think McKinsey) that do publish such content are held in high regard by everyone. Not only the mainstream audience but even business owners and leaders, the movers and shakers in various industries stop and listen (or read) when such sources publish something new. Many such leaders even base their major business decisions on the ideas and insights they gain from reading good thought leadership content.

Why B-schools Should Use Social Media?

Content marketing, Content writing, Digital MarketingLeave a comment

In today’s age, the increase in the number of online users has compelled businesses to shift from traditional marketing to digital marketing. One of the modern strategies of digital marketing includes using social media to grab the attention of the audience. Talking about social media, it is estimated that there will be over 2.77 billion social media users worldwide by 2019. Now that’s a really strong reason why businesses and even educational institutes should use social media to grab the attention of their target audience. And if you manage a B-school, then it becomes all the more necessary to use social media to target users (students and working professionals) who would be quite active on social media. So social media is an apt platform for B-schools to reach out to prospective students.
Now apart from the sheer number of people available on social media, here are some other reasons why a B-school should use social media.

Content writing services

Blogging can increase your lead generation by 67%. Here’s how!

Content marketing, Content writingLeave a comment

Businesses today face a huge competition to sustain in a market that is more of a rat race. It is not just about creating brand awareness or business familiarity to grow your business but also about how many customers you can reach out to and get them to convert. So without spending much time on random theories, here is a fact. Blog writing can increase your lead generation by 67%. Read on to find out how blogging can help businesses to increase their leads.

Content writing in India

Myths About Content Writing

Content marketing, Content writing, CreativityLeave a comment

The trend of content writing in Mumbai is growing at a fast rate, along with digital marketing and social media marketing. This trend is evident due to the extensively increasing number of startups and media influencers which have now given rise to content writers in the field of advertising. Most freshers and interns choose content writing after graduating as the standard way to kickstart on their career in the field of advertising, believing it to be simple and ‘just writing’. This misconception shatters after actually trying their hand at content writing. Let us take a look at three primary myths that will help you get a clear picture before trying out for content writing in Mumbai.

content writing agency in India

Why is it Not Okay to Use Slangs in Your Content?

Content marketing, Content writingLeave a comment

Slang words may seem like a more natural way to talk in today’s time. Some words created by us are attractive to hear and use in our daily lives. But when it comes to content creation, the use of slang words is a big NO-NO, and that’s what any content writing agency in India would stand by. Why? Because there are a couple of downsides of including slang language in blogs, newsletters, emails, and other types of content. Listed below are a few of those drawbacks.

Content writing services in India

7 Tips for Writing Good Email Newsletters

Content marketing, Content writing, Digital MarketingLeave a comment

According to Rajan Anandan, India is one of the fastest growing internet countries. With limited email marketing companies and content writing services in India, the email industry has a huge opportunity to generate revenue for any business. It is easy to create emails that people actually look forward and reduce the unsubscription rate of your emails. In email marketing, email newsletters are widely read, loved, and tweeted about regularly. If you want to write some good email newsletters, here are some tips to help you get your business closer to your target audience and build up a subscriber base.

B2B content writing

How to Write 3000 Plus Words Blog in a Few Hours?

Business, Content marketing, Content writing, Creativity, Research1 Comment

What is writing? In my personal opinion, writing is a way of searching soul through words and sentences that a person creates through his subconscious mind. Through writing, you spill out the ink in your heart onto a blank page and create a piece that keeps people coming back for more. Each time I lift my virtual pen to scribble some words, the primary thought that comes to my mind is that something extraordinary is bound to happen. No writer’s block, no mental semicolons, just words. I believe that motivation is key, everywhere and in every way! And as a content writer, most of us love being alone to ponder upon vivid writing ideas and techniques. This is where self-motivation could actually work as a kick-start to your blog.
Writers are a breed of people trying to turn people’s emotional and decisive knobs through words that instigate an action. There was a time when writing was for journalists and novelists exclusively. Others were too daunted in those times to take over writing, it was thought to be a thing for scholars. Now, writing is a way for some people to cope with life. Seeing something being created out of your brains and skills gives you pleasure.

Social media marketing agency

5 Things to Consider When Running Social Media Ads

Content marketing, Social Media, VCLeave a comment

Dunkin Donuts had created a social media campaign for National Donut Day, where they introduced customized gifs, emojis, and filters on several social media platforms. With this campaign, Dunkin Donuts gained over 6.5 million engagements. However, creating such successful social media ad campaigns can be increasingly tricky. You need to understand various technicalities of social media marketing and leverage several paid advertisement services to increase the output of your campaign. The experts in a social media marketing agency use a systematic approach and analyze multiple social media trends for creating social media ad campaigns and strategies. Learning from the experts, you need to consider the following intricacies of running a social media ad campaign.

Technical Content Writing

5 Things to Consider Before Writing a Heavy Researched Article

Content marketing, Content writingLeave a comment

When I joined Spacebar, a content marketing firm based in Mumbai, I had no experience in technical content writing. And to be frank, I was a bit anxious. Being new to technical content writing, I had no clue how to write articles, explaining new-age technologies without leaving readers bored. What added to my anxiety was the fact that technical articles were to be heavily researched and thoroughly explained. However, with senior’s assistance, practice, and learnings, I have now reached a place in my career where I can write technical content confidently. In this article, I’m sharing a few important tips that will help other budding technical writers:

Social Media Marketing Agency

6 Engagement Metrics to Measure Your Social Media Performance

Content marketing, Content writing, Digital Marketing, SMLeave a comment

One of the reasons why a social media marketing agency loves its job is that it gets to use some of the simplest tools of marketing – social media platforms. These platforms also let an agency conveniently track and measure the engagement on every post or tweet. Nearly all social media platforms come with helpful dashboards where you can read and calculate all kinds of engagement data.