With as many as 89% of B2B marketers using content marketing, the industry is booming. Most users find it easy to think of memorable and successful B2C content marketing campaigns, rather than B2B content marketing examples. This maybe because B2B content marketing is presumed to be dull and boring.
Content marketing can be simply defined as your quality of communication. It is not a separate medium by itself, rather effective B2B content marketing blends in and enhances your business communication. B2B content marketing is present when you build your website, run an email marketing campaign, build a social media presence, or launch an ad campaign. Your business needs content marketing and you should not avoid it.
In today’s highly crowded and globally scattered marketplace, reaching out physically to everyone who matters to your business is unmanageable and implausible. But at the same time, in the world of marketing, and especially when we talk about B2B marketing, professional networking is everything. This is why a strong B2B content marketing strategy is your best shot at roping in the ‘who’s who’ in your line of business.
Content marketing for businesses today is crucial. Hence, the need for creating a B2B content marketing strategy is constantly growing along with its benefits. So, here are some predictions for 2017 on content marketing trends that you need to keep in mind before having a strategy in place.
The core concept of content marketing is to deliver value to its target content. Even though terms B2B and B2C content marketing appear to be similar, its marketing strategies and tactics differ greatly.
Once upon a time, content marketing was only used by smart marketers as a secret marketing tool. Today, every business, big or small wants to avail this secret weapon. That’s why organisations must have effective content marketing strategies in place to stand.
Have you ever come across a website that is entirely bland and has insufficient information? What was your reaction? Did you leave the website in agony or did you move on to check their other pages if they were reliable? It’s a human tendency to feel lost or get annoyed when you’re not given the right information.
Content marketing – if your business is not doing it, you are losing out on customers. This is a powerful method of giving your business a big boost across multiple platforms. Content marketing for B2B business requires a different playthrough. Probably the best way to learn and understand how to execute B2B content marketing is to learn from others.
How do you start marketing your business? What type of marketing works the best? Which marketing tool doesn’t work well with your business? If you’ve had these questions in mind for quite some time now, then you must have definitely heard about ‘content marketing’. Although content marketing is not a new concept, it can be something new to you if you haven’t considered it yet.
In the mid 1990s, access to the internet introduced the umbrella term ‘online marketing’. The early 2000s revolutionized the way people and businesses connected with each other as social networks were born. The late 2000s witnessed the world of content strategy whirl around smartphones. The game, therefore, has never been dull and mundane. And this is especially true for B2B content marketing.