B2B content marketing is simply creating interesting and relevant content and marketing through various marketing channels to attract your target audience that is other businesses. As marketers, the constant challenge is to come up with ingenious ways to communicate with your potential clients.
Do you know why firms in India spend too little on content marketing? Well, it’s not obvious, but people in India always look out for concrete, immediate results. But as far as B2B content marketing is concerned, it’s an ongoing and a time-consuming process. You need to have enough patience to let the wind blow your sail.
As discussed in one of our previous blog post on B2B Content Marketing in India, when nitty meets gritty B2B Content Marketing is nothing but a content rooted marketing strategy where instead of driving a larger audience and higher interactivity, the brand aims to generate more leads by targeting other businesses.
So I am an IT engineer turned Editor, working on the technical team of my B2B content marketing agency. As an Editor, I get to work closely with budding technical writers. Most of them, and also a lot of my friends and colleagues, end up asking me how to go about ‘technical’ articles. I mean they do know or have some idea of how to write articles or blog posts but aren’t especially aware of the nuances of technical writing.
If you want to boost your website’s rank or increase your web traffic, then you need to create SEO-friendly content. When users search for your content, it’s important that your website content is featured in the search results. In fact, you want your content to be featured on the first page of the search result.
How do you write great content? Or – how do you write awesome content that is loved by all, goes viral and generates a million dollars worth of sales?
When was the last time you actually checked your mobile? Ten seconds ago? A minute ago? In fact, you’re probably reading this post on your mobile. Well, mobile phones have become a significant part of our lives. And remarkably, even for businesses, it has become a basic necessity for B2B content marketing.
Content marketing can be a decisive factor for an IT firm in the B2B tech world. A great content piece is the key to a robust bottom line, which sets an IT firm apart from its competitors and establishes the business as a leading industry authority. It also sends a direct and strong message to the customers that an IT firm really knows its stuff well. Today, competition in the field of IT is savage and buying decisions of customers rest on research and trust. And this calls for superior quality content marketing services.
Who said you can only market content if you create it? That’s not true. You can market content relevant to your business website from other relevant sources too. But, if you desire to increase the number of visitors on your website, then you need to create content specifically for your website.
Okay, let’s start with the basics here, what is Content Marketing?
Content Marketing is adding good content (something that your audience wants to hear) to your marketing arsenal and using it to reach out to the largest number of readers that you can (Refer to our step by step guide on creating a content marketing strategy to understand better what the audience is).