When it comes to blogging for business, there are many questions that need to be answered. Firstly, why should a business blog? Secondly, how often should they do it? Let’s begin by answering the first question. In recent times, we have heard the buzz around content marketing, SEO, and social media marketing. Blogging is a potential marketing tool and falls under content marketing. Content writing companies actively work toward creating interactive and interesting content for their clients. This, in turn, gives them a strong digital presence, increases their website traffic, and as a result, there is a sharp rise in the number of leads generated. Apart from the marketing aspect, blogging also gives companies the chance to educate their target audience about various issues. In a way, it enables them to provide their existing and potential customers with solutions to their day-to-day problems.