Difference between Content Writing and Content Marketing

Business, Content marketing, Content writing, Digital MarketingLeave a comment

Are you reading this in the newspaper? Exactly. The whole world is online and looking at stuff they either have some interest in or have no idea about at all. The web is an ever flowing river of content. Everything you see, read or listen to on the internet is a different category of content. There is content for sales or advertisements, content on awareness about a certain social issue, campaign content and many more. Writing or creating content is a creative process and content writers are people who engage their creativity into making credible content that brings the reader to a predefined destination or experience. But, content doesn’t sell itself and content writers are not salesmen either. That’s where the broader umbrella of content marketing comes in. Content marketing in India is fast becoming a sought-after service, and its important for businesses to understand how it is different from content writing.

Social media for business requires several tools

7 social media apps you should be using

Business, Content marketing, Content writing, Creativity, Social MediaLeave a comment

Social media platforms have built virtual communities allowing users to be expressive about their demands, thoughts, and feedback through various content formats like images, blogs, videos, etc. You can always use certain social media tools to create content with zero errors!

There are quite a few apps that help in social media efforts. These tools make social media for business a cake-walk! Tools make it easy for marketers to analyze, edit and revise their content. This is necessary to have fewer errors in your well-written article. Let’s take a look at some of these tools that ease the management of your social media pages

Content Marketing in India needs to be quick!

5 content marketing tools for business

Business, Content marketing, Content writing, Digital MarketingLeave a comment

Content marketing in its purest form is the method of creating and publicizing or advertising content or material that helps in increasing and improving a brand’s reputation.
Several organizations consider content marketing in India as a mere option for them to grow their business. In fact, business should start with content marketing as it is one of the best ways to generate leads in the digital universe.
Now you might be wondering how you should go about with content marketing and what all you would require to kick-start or maintain your content marketing campaign. Here are 5 tools that will surely help you in your content marketing process.

A synopsis writer is required to watch each and every episode thoroughly!

The Importance of Synopsis Writing

Business, Content writing, Creativity, Synopsis writingLeave a comment

The products existing in the market have a descriptive value attached to them. Anything that is acquired needs to have a certain level of excitement attached to it for the consumer. After all, isn’t the consumer the most important aspect even for creativity to see the light of the day and be appreciated? Whether it is a necessity or a luxury, the market has varied products to offer. Before the touch and feel or even word-of-mouth, there are the requirements of catching the eyeballs and of having the presence felt in the market. A synopsis is one such important tool, which is used for marketing a product with the help of synopsis writers.

TV Synopsis writer

Steps to Train Synopsis Writers

Business, Synopsis writingLeave a comment

It is a habit for many of us to read the episodic synopses of our favorite TV shows on TV screens. Some of us go to the websites of TV channels to read their synopses. Another option used by a few is to open the apps of these TV channels and read the episodic synopses there. There are a few companies in the world, which specialize in churning out episodic synopses for a whole host of TV shows. Have we ever wondered who is responsible for writing episodic synopses? Have we ever pondered what goes into the process of training people for writing episodic synopses?

A content writer can be seen banging his head similarly!

5 things every content writer goes through

Business, Content marketing, Content writing, Creativity, Research1 Comment

As writers, we tend to continuously go through a series of phases that impact the way we pen down our thoughts. While this may be okay when you have to simply write for yourself, but in the world of professional writing, you seldom get the chance to put down free-flowing thoughts. Most of the times, you work with a client brief and are forced to channelise your thoughts in a particular direction. And it is during such times that every content writer goes through different challenges and experiences. Here are some of the things every content writer goes through:

Website content helps the website look complete.

Web content you need on your website

Business, Content marketing, Content writingLeave a comment

“Whether you are launching a startup or leading an established company, you must start establishing your social media presence if you haven’t already”. This quote by Richard Branson, an English business magnate, philanthropist, investor and author, clearly describes how important social media presence is in this era. Almost all the businesses are leveraging social media to help their business grow. So it is safe to assume that if you aren’t visible on the internet, you are invisible to the world.

Social media for business is important

How often should you post on your social media profiles

Business, Content marketing, Content writing, Social MediaLeave a comment

When compared to conventional marketing media (e.g., TV and print), social media offers added advantages to businesses, such as a wider audience, the ability to get real-time feedback, and the ability to change marketing content quickly based on the feedback received. However, social media also gives the audience more control over what they see. The audience can easily unfollow your page if they don’t like what you’re doing, and when they do that, you lose potential customers, isn’t it? Thus, unless you want your follower-base to stay limited to close family, friends, and a bunch of inactive (or dead) social media users, it is crucial to have a well-planned strategy when you use social media for business. You must thoroughly consider what, when, how much, and how often to post on social media in order to build a healthy following. This article will tell you the ideal frequency you should maintain while posting on different social media platforms to achieve your marketing goals.

A content writing agency needs thorough research!

How to research before writing blogs?

Business, Content marketing, Content writing, ResearchLeave a comment

Okay, if you have landed here searching on ‘how to research before writing blogs,’ then I can safely assume that you are a writer or aspire to become one. Working at a content writing agency for quite some time now, I feel that I’m at a good place to help you start with your research. But, before we get started, let me warn you that research is a game of patience. Don’t let anxiety or boredom get the better of you. The ultimate aim of any writer is to create quality content that will capture the hearts and minds of its readers. And this, I bet you can’t half do without proper research. As Maya Angelou has said,