You are a chief executive officer of a general insurance brand, or you may be a lawyer specialising in corporate law. But, what more? This is a typical scenario when an individual sets out to summarise themselves in a few sentences.
Whether you are a large corporate or a small startup, having an online presence is crucial in times when people resort to the internet for all their answers. This is also why it is equally important to optimize your online presence (i.e., your website) for the search engines.
Today, businesses are handicapped without a strong content marketing strategy. Content marketing is the backbone of most businesses’ marketing strategy, without which you can fail to thrive in the digital world. If you’ve decided to use content marketing to take your business to successful heights, then the next step is to pan out a strategy.
Marketing is the backbone of every business. Whether you are a player in the BFSI sector or own a restaurant, you cannot do business without educating customers about your presence. In this digital age, the importance of using the internet to market your venture cannot be stressed enough.
What do most B2B and B2C entrepreneurs aim for? A general answer to this is more sales, more leads, more and more customers, and huge profit. But, is that all? Today, when entrepreneurs are asked what they wish for, they have an addition to the list – website traffic!
The idea of Van Mahotsav was not born out of the blue. It was there for long buried somewhere deep inside me before it finally came to fruition. It all starts with a cherished childhood memory. When in school, we had celebrated Van Mahotsav day by planting cute little shrubs.
B2B content marketing is thriving. Organisations have understood the importance of content marketing and are implementing it to boost growth and success. However, only few are successful at it. This is because many associate the process with churning out mounds of content.
Businesses – whether small or large, cannot survive without having an online presence. In this digitized world, an online presence means your business has a digital store and you can reach out to customers. But, a mere presence on the internet with a website or social media pages won’t suffice. While having a website or social media pages seem beneficial, what makes it lucrative is the content. Content marketing in India is not a new concept.
With the online media thriving, content marketing in India has gained importance with every small and large business. It can simply be defined as a process of creating and distributing quality content to attract the audience and boost brand recognition. Being a cost-effective way to boost growth, the success of content marketing is dependent on an effective strategy.
As a startup, a well-designed marketing strategy is vital to establish your business. Most startups function on a tight budget, missing out on several advertising channels that large businesses benefit from. Determining a channel and strategizing funds in a way to make the most out of it is an approach to eliminate all your marketing woes. Content marketing in India has been a rage for some time now.