I describe myself as an engineer who found his passion for writing. Since I was young, I loved listening, reading, and watching stories through films, books, and stand-up routines. When I am not writing, I prefer to watch Netflix, read, listen to or play music, and annoy my friends.
“Exasperating farrago of distortions, misrepresentations & outright lies being broadcast by an unprincipled showman masquerading as a journalist”
What you just read is one of many Shashi Tharoor’s tweets that showcases his vocabulary. Tweets like these have captured the attention of many people online. But, using such words in your blogs may not help you get your audience’s attention!
When I started working as a technical writer in a content writing agency, I used to include heavy and complex words in my blogs. But my seniors explained to me why my approach was wrong. Now, while writing technical content, I use contextual vocabulary that’s necessary, but I avoid words that would make my sentences complex. Hence, I ensure that my blogs are simple yet professional. Using heavy words can affect the readability of your blogs and affect the power of your messaging.
In the digital era, every organization is using social media for business to build brand awareness and generate leads. Similarly, real estate businesses can utilize social media platforms like LinkedIn to maximize their lead generation. Also, LinkedIn enables you to build professional networks and find prospective clients. With 250 million active users per month, LinkedIn can exhibit untold potential in allowing users to develop countless professional connections. Additionally, studies have shown that LinkedIn is 277% more useful in lead generation compared to other social networks. Hence, LinkedIn can be an effective platform for using social media for business. If you are a realtor who’s exploring different techniques of social media marketing using LinkedIn, then this would be a great place to start.
Dunkin Donuts had created a social media campaign for National Donut Day, where they introduced customized gifs, emojis, and filters on several social media platforms. With this campaign, Dunkin Donuts gained over 6.5 million engagements. However, creating such successful social media ad campaigns can be increasingly tricky. You need to understand various technicalities of social media marketing and leverage several paid advertisement services to increase the output of your campaign. The experts in a social media marketing agency use a systematic approach and analyze multiple social media trends for creating social media ad campaigns and strategies. Learning from the experts, you need to consider the following intricacies of running a social media ad campaign.
Since I work in a content writing agency, I come across several blog posts during my research that are well-written and interesting, along with an engaging narrative. I think I won’t be wrong in saying that every blogger aims to write intriguing content for their audience. And for that to happen, a blogger must write as well read religiously. Along with regular writing, you need to understand certain technicalities and popular practices associated with content writing. All successful blogs have some standard elements that can make blog posts consistent and captivating. You can include these essential elements in your blog posts too.
In the digital era, every business needs interesting content on their website. But, like multiple business owners, you might be wondering which pages you need to add and how can you create interesting content for website. You need to present engaging content to your audience as an average reader stays on a website for 15 seconds only. Therefore, you need to analyze the bounce rate of your website with the help Google Analytics Dashboard. One of the multiple factors that affect the bounce rate of your website is the content. Hence, content is a necessity for your website.
I remember that during the first few days of working as a content writer in a content writing agency in Mumbai, my editors and co-writers were always talking about ‘keywords’ and ‘SEO.’ As a new writer, I didn’t know how important these terms are in a content writer’s job. After hours of research, I realized how much thought and expertise is required for every blog post whether it’s creating topics, writing, or scheduling uploads. What I also noticed is that SEO and content writing are intertwined, just like strands of human DNA, to help build the online reputation of websites and online businesses.
I work as a technical writer for an organization that specializes in content marketing in India. Based on my experience of writing multiple tech and non-tech articles, I can confidently say that there are key differences between the tech and non-tech articles. One of the most significant things I learned after becoming a technical writer is that I needed to be well informed about various technologies, how these technologies work, and their applications. To write an effective technical article, you must also do what I did religiously – reading and analyzing various technical articles published by popular sources such as Techcrunch, Forbes, Business Insider, Medium, and Digital Journal. In addition to reading, you should also consider the following tips for writing interesting technical articles:
