I, in my utmost random self, am a 'non-content writer' Architect by profession. I type and write with a mind that swims at a depth most would drown in. I love exploring new genres of music. I love how architecture has inspired the writer in me with a pop of color I wouldn't think of. Also, If you watch JAWS backward, it's about a cuddly Great White who throws up so many ugly humans that they had to open a closed beach! YES, THIS WAS RANDOM... and you were warned.

brand health

Learn about the metrics to check, track, and analyse brand health

Learn about the metrics to check, track, and analyse brand health Brand Health. Relatively simple to decode what it should mean: the health of your brand. But this is too simplistic, of course. Brand Health is an umbrella term: a collection of measuring metrics that essentially analyse how much your branding contributes to achieving your…

Modi-image

The Current Indian Government is a trend-setter for Viral Political Campaigns

Trendy campaigns are a thing in this country and it’s more than just being viral on digital platforms. Every Indian would definitely know or has heard of these trendy, catchy campaigns from the Indian Government. But what really makes them so trendy? The communication is crystal clear to the locals. Having a simple, inspiring message with a catchy name to the campaign is what makes it viral and easy to remember. Here are few of the many political campaigns that have become extremely popular amongst Indians with some still being actively followed. 

social media for business

How to Find the Right Hashtags for Your Social Media Posts in 2019?

#Hashtags, a common phenomenon used by all social butterflies on all their social media posts. Hashtags make a social media post more discoverable and categorises it according to events, trends, brands, food, and lot more!. When it comes to social media for businesses, hashtags are an essential part of captions. These little links function perfectly for the users while searching for related posts.

Hashtags organise posts like grouped conversations where you could simply type in the category of your desired search with a ‘#’ symbol before it. This would enlist all the posts that have the same hashtag, making it easier for you to dig and find what you’re looking for.

Social media for business

How can B-schools use Social Media to Engage with their Students?

To be more relevant and trendy in today’s digital world, educational institutes are now spending a considerable budget for social media marketing. During this time of the year, B-schools around the country are bustling for more admissions. There has been a serious effort on the path of B-schools to increase brand presence and target the ever-growing number of prospective students on social media. So, the challenge here is how could your B-school stand out among the rest? What could you do differently to engage and attract students? Some may say that B-schools should be active on social media. Yes, that’s true, but apart from being active, you also need to have engaging posts that address prospective students, current students, and alumni all at one place! Social media for B-schools allows you to do exactly that.

social media for businesses

Best Instagram Marketing Tips for Businesses

Does your business have an account on Instagram? If not, you might want to consider having one. If you are a retailer, if you have stores, if you want people to recognize your brand, then it’s time you create an account on Instagram for your business. Social media for businesses has become too popular to ignore. It’s directly in the hands of your buyers wherever they go. Everybody is active on social media on their phones these days. Out of all the social media platforms, you may wonder why you should be on Instagram? It’s exponential popularity, the young demographic followers, potential influencers, and of course the 1 billion active users worldwide. India has the second highest monthly active Instagram users with a projected number of over 75 million.