Agencies handling content marketing in India
Content marketing in India has been steadily increasing in popularity. Don’t just take my word for it. Take a look at how many people in India have been Googling the term ‘content marketing’.
Content marketing in India has been steadily increasing in popularity. Don’t just take my word for it. Take a look at how many people in India have been Googling the term ‘content marketing’.
Many content writers involved in B2B content marketing do not really understand that a lot of research has to be done for simply coming up with content topics. I’ll give you a simple example for why this needs to be done. Let’s say I’m writing for a client who provides recruitment services. I can either write about “7 Hiring Mistakes HR Managers Make” or I could try a more trending “What’s new in Recruitment in the Insurance Industry?”
How many times have I spoken with a potential client, asking “Why do you want to run this content marketing campaign?” only to get a response that pretty much sounded to me like, “Uhhh…awareness I guess.” Many businesses have their sales and operations figured out, but have no clue on how to strategize for marketing, much less content marketing.
In April 2013, I started Spacebar with just one employee. Today, we are 9 people in office and I hope to grow larger. We have gotten thus far with no real sales team. It’s now time to get aggressive with sales and increase market share. Our initial competitors were freelancers. Now, we have started competing with other small agencies. The future is Artificial Intelligence.
Every Friday, we have a (supposed) creatively fulfilling activity here at Spacebar. Normally, we have writing prompts, but today we decided to do it a little differently.
A series of unforeseen events that have truly and really occurred in Spacebar office, in an alternative universe.
In the voice of Tristan Fernandes.
In 2013, when I started Spacebar, I was sure I wanted Spacebar to be a Content Solutions firm.
“We don’t just write, we strategize and create solutions for our clients.”