Nerolac
Nerolac Paints is the largest paint manufacturer in India. The brand has an aggressive outreach to stay connected with their mass audience.
Why did Nerolac need help with content marketing?
Nerolac was conducting an extensive digital outreach, especially during the COVID phases. A requirement for a successful digital campaign was good and interesting content being posted on the website. Their search for content creation companies led them to Spacebar.
Where Spacebar’s content marketing services helped
Working in tandem with Nerolac’s SEO agency and their internal marketing team, we crafted a month-on-month content marketing strategy based on keywords search volumes, trends and what people wanted to read. The end objective was to create engaging content that drove website traffic.
Creating a fun content strategy
As a content marketing agency, our job was to create a content strategy that would lead the right audience to the website. We did a complete rethink of Nerolac’s blogging tone. We shifted it away from a straightforward information-giving tone to a fun, lighthearted, and engaging tone that connects with Millennial and Gen Z. Our content marketing services ensured that the audience came onto Nerolac’s website not just for helpful content but also fun and relatable content.
