Social media is more than just a tool to connect people across the globe. In recent years, it has emerged as a platform to connect businesses with their existing and potential customers. Social media is a boon to businesses as it helps the business to connect with a customer immediately. Communication usually takes place through messages or comments sections. The interaction gained through comments comes in handy as social media platforms feature posts that have a good number of comments. So if want to get more comments on your posts and increase its visibility on social media, here are a few things to keep in mind.

1. Ask Questions

Questions compel viewers to click and answer questions on posts.

Image source: https://www.pexels.com/photo/ask-blackboard-chalk-board-chalkboard-356079/

To get more comments on your social media posts, you can ask questions in your posts. The question can be anything related to the topic of the post. When forming questions for your posts, consider factors that will compel the users to reply. You can ask their views about the post, suggestions if any or simply ask them to choose one of the many options provided in the post. The main agenda behind asking questions in social media posts is to get your viewers to interact and comment on the posts. This will enhance your social media visibility and increase your engagement rate, considerably.

2. Host Give-Aways

Hosting give-aways is one of the most interesting ways according to a social media marketing agency to get more comments on your social media posts. Here is a good example, if you have a firm that creates custom t-shirts, you can declare that the winners of a particular contest post will be awarded a t-shirt. This will compel your followers to start interacting with your posts. The competition can be as simple as answering a few questions or polls in the comments section. When the audience has something to win, they will be interested to participate in the competition and eventually the interaction on your social media posts will increase.

3. Participate in Takeovers

A social media takeover is when a social media influencer or an influential employee from your own firm takes over your profiles to interact with your audience. By doing so, your profile gets increased attention from your followers as well as their followers. The takeover can end on a note where the influencer requests their followers to follow your account and interact with your posts. You can do the same when you takeover their social media profiles. An example of a successful takeover was when Sheffield Hallam University allowed its students to take over their profile. Every day a new student would get the opportunity to operate the handle as they like. This, in turn, provided increased interaction with the brand and eventually led to both the university as well as the students benefiting and reaching out to a broader audience.

To know more about how you can improve your social media presence, get in touch with a social media marketing agency as they reduce your load of creating a social media strategy while you focus on your core business.