Did you know that content-heavy sites can get more backlink, increase your search engine visibility, and also boost your conversion rate? Writing long-form content is a simple task but creating one can be a task. It takes a lot of effort, time, and attention. To make the task easier for you, here is a step-by-step guide to creating a long-form B2B content piece.

Step 1: Get Idea and Clear Your Goals

Before you write something, you need to understand the main aim of writing a long-form article. There is no sense in writing on a vivid topic that comes to your mind. Your audience is looking for content that interests them and also educates them. Therefore, it is essential to clear your goals by asking these questions like:

• Who is the content for?
• What is the purpose of writing this content?
• What do you think your success will look like? How will you measure it?

Once you get answers to these questions and you identify your goals, you will be able to get better ideas for long-form blogs. If you are not able to get ideas, you can always refer to other blogs on the websites of similar businesses to find your ideas.

Step 2: Prepare the Outline

Once your goals are cleared and you have your topics in mind, you are now ready to put your thoughts down into words. But how will you do that? With so many ideas popping in your head, they need to be organised so that your content piece flows well. Therefore, the solution is to create a structure of what you want to write. Think of a proper flow of your article in a way that every bit of information flows naturally and interestingly. Creating an outline of a B2B article is an important aspect to make the writing part much easier.

Step 3: Choose the Best Keywords

Using the right keywords for long-form content can be a back-breaking task. Many B2B content writing experts struggle to choose the right keywords for their long-form content. Therefore, when you select the keyword, use a good one that focuses on search volume and competition strength, and that is also related to your content. Let’s go to the depth of the two aspects:

Search volume: It is a metric that shows how often your audience search for that specific keyword.

Competition strength: Your content is up against the other serious competitors who want their content to be ranked for the keywords they chose. Your competitors’ content will have strong Domain Rating (DR), multiple backlinks, and a high URL rank for the keyword. So observe your competitors content and keyword and create even better content to win this battle.

Keywords demand to be used properly. That is because they can either make or break the gist of your blog.

Image source: https://pixabay.com/photos/keywords-letters-scrabble-word-2041816/

Step 4: Apply a Few Awesome Tricks

Will you love to read a technical long-form article. I wouldn’t want to do that as B2B content writing can be boring and too heavy to read if not written properly. Then how do you make technical B2B content writing more engaging? The answer lies in these tricks.

• Connect with your audience – Ask common rhetorical questions to make the readers feel connected. Create your content piece in a way that grabs the attention of your audience. So add some humour and make your reader smile (don’t overdo it). Having a conversation with the readers and expressing your thoughts and doubts will make your article more vivid.
• Use interesting, relevant pictures – Having some images, infographics, and other visual content creates a better reading and grasping experience for the readers. It improves the aesthetic appearance of the article. Before you include any images, you need to ensure that the images are copyright-free. You can use screenshots, custom-made images or choose from your private stock collection – anything that is relevant to the content.
• Provide real-life examples – When you provide real-life examples to your audience, you are applying conventional wisdom to your content. Everyone wants facts and real-life examples to relate to the article. So make sure you use a lot of them.

Step 5: Start Writing Now

Sum up all the things, and you are now ready to get started with your long-form B2B content writing. Use this opportunity to showcase and position yourself as a skilful writer, marketer, and businessman. Writing long-form content is a challenge that can’t be achieved in one day. With constant practice and due diligence, you can create an interactive and flawless article for your reader to read.

Step 6: Never Miss Proofreading

After you have put down your thoughts and completed your article, take a break for a little time. No matter how seriously and diligently you wrote your article, you need to proofread it thoroughly. Look at the aspects where there is a break in the flow. Any flow-break in the article can cause your audience to lose track and attention. Check for grammatical errors or any spelling mistakes to maintain the professionalism of your long-form article. Proofreading can also help you to understand if you’re article can interact with the audience as you had expected.

Once you are done with your B2B content writing, you are now ready to post it on your website and then check for the conversion rates. Long and quality articles can help your website succeed as it will add value to the visitors, bring more and new traffic, improve your visibility, and even increase conversions.

If you think all this is too much to handle and B2B content writing is not your cup of tea, just take a deep breath and hire a reputed B2B content writing agency. They’ll understand your needs, let you sit back and relax, and do all the work for you.