Content marketing in its purest form is the method of creating and publicizing or advertising content or material that helps in increasing and improving a brand’s reputation.
Several organizations consider content marketing in India as a mere option for them to grow their business. In fact, business should start with content marketing as it is one of the best ways to generate leads in the digital universe.
Now you might be wondering how you should go about with content marketing and what all you would require to kick-start or maintain your content marketing campaign. To help you out, here are 5 tools that will surely help you in your content marketing process.
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If you think that content marketing can be procrastinated, well it’s time to think again!
BuzzSumo
If you wish to have an intuitive application which can assist you in coming up with new topic ideas, then this is the application you want to have. You can create blogs based on these topic ideas and keep your audience engaged on social media. This will also ensure that you have fresh content on your website, which is needed from the SEO point of view. This tool also takes a look at what kind of content your competitors are creating and provides suggestions accordingly.
Buzzsumo also helps in finding the right of influencers in your industry. You can ask these influencers to promote your brand or your offerings.
Lithium
Name one organization that wouldn’t want to stay ahead of their competition, and I’ll give you whatever you ask for (not really!)
This is how closely we need to analyze our competition’s performance!
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Lithium analyzes what kind of content your competitors are creating and suggests you topic ideas. It also suggests latest topics that are yet to be covered by your competitors. This way you can stay ahead of your competition by creating latest or trending content for your target audience.
HubSpot
This is one content marketing tool that almost every one of you might be well aware of. There are multiple reasons to use this tool in your content marketing strategy.
HubSpot assists in creating a dynamic content marketing strategy. HubSpot does the task of suggesting and providing insights on what your competitor is doing and what are the topics on which you should be working on. Apart from this, HubSpot also helps in lead management, SEO, etc.
Kred
You need to analyze how your brand is performing on digital media. This tool will give you accurate information by analyzing all your social media platforms to understand how your content is performing. It also identifies influencers in your industry. Influencer marketing can help you to enhance your brand image and also compel people to trust your brand.
Canva
Many companies may underestimate the importance of this tool in content marketing. When you include images in your blogs, people tend to read your entire article and this increases the time people spend on your website. As a result, your web traffic increases.
This is an image we created using Canva. It also describes what we do and our role as the content saviors of the world.
If you wish to create images for your posts, then you should consider using Canva. This is my personal favorite as it gives me the freedom to choose whatever illustrations or objects I wish to use. So when it comes to using the right image creation tool, you might want to consider this tool.
Apart from these tools, you can also rely on other tools such as Hemingway Editor, Curata, Marketo, etc. All the aforementioned tools allow the marketer to create valuable content for their target audience. And if you are starting with content marketing, then you can consider using some of these tools. However, content marketing requires time and efforts and if you don’t have the bandwidth or the right resources to manage your company’s content, then it is recommended that you outsource your content process to a professional firm providing content marketing services in India.